Your Guide to Social Selling
Your Guide to Social Selling – an #SMWF training course
The buyer has never been more informed than they are today. This has put sellers on the back foot with many struggling to find ways to engage with buyers. Sellers can no longer rely on cold calling and cold emarketing as cold outreach doesn’t work on customers who are time-poor and rely on social networks to get the latest information they need.
Buyers want to cultivate the latest thinking and knowledge before making business decisions – their behaviours have changed and therefore sellers need to change their behaviours too.
How does one get close to the buyer?
Sellers need to adopt new approaches and utilise the online channels; social networks and social media to build awareness, engagement, connections and trust and leverage their business relationships. Without this, online interaction sellers will find it increasingly difficult to sell.
Who is responsible for social selling?
This is most definitely a team effort between sales and marketing working through the buying funnel together. Those businesses effectively connecting sales and marketing to create new business and retain existing customers will become leaders their markets.
- What is social selling and why it is important to implement a strategy, plan and programme
- Social Selling Tips
- Social Selling Tools
- Creating a social selling programme
Zoe Sands is an experienced digital marketer and social seller. She started her digital marketing career in 1997 by launching Hyundai’s first website in the UK, since then her career has spanned the motor industry, non-for-profit and the IT sector where she worked for Cisco and Juniper Networks and led EMEA Digital Marketing. She was the driving force for social selling at Juniper Networks and is a leading expert in this field. In 2015 she decided to leave her corporate role to focus her efforts on building up her consultancy to enable more businesses to connect sales and marketing through social selling and social media. You can connect with her on LinkedIn and on Twitter @ZoeSands and @zoe9
Early-bird prices are currently available for a limited time, make sure you grab yours before they’re all gone! Register today.
Want to learn more about digital marketing? #DMWF will be taking place this December 1 – 2 in Amsterdam, with further shows TBC in Singapore, London and North America. Receive 20% off a 2-day delegate pass when you book a place on Your Guide to Social Selling. For more information please visit: http://www.developerevents.org/