• What does it mean to do marketing in a digital world?
• Understanding your customers and their behaviour in the digital world
• Moving from interruptive to sustainable marketing
• Evolving your marketing campaign in the ‘real-time’ digital environment

• Targeting the right influencers for your brand and communicating effectively with their audience
• Assessing reach and level of engagement
• What costs to expect when working with influencers
• Metrics and measurements to assess the value of influencer relationships

This panel will be moderated by Peter Kan, Managing Director of First Day of Spring

• Using social platforms to reach audiences in new and innovative ways
• Getting your audience to talk to you and understand the importance of having two-way conversations
• Creating valuable content for your social community and present it in a way that works for that social channel
• Building long-term relationships, trust and loyalty and create brand advocates by being helpful, personal and authentic

This panel will be moderated by Wencke Fassbender, Managing Director of Dutch PR Group

The relationship between consumers and companies is changing. What are the challenges and opportunities? And how can a community play a role in this?

In this session LINDA VAN SEUREN will talk you through how ING are addressing these questions.

There is a change going on in social. One-to-few/ chat platforms like WeChat, Whatsapp and Messenger have shown a tremendous growth in the past months. It seems that people don’t want to share everything with everybody anymore, and are looking for more personal and private platforms. Gert Wim ter Haar, Social Media Hub Manager, will discuss with you the way KLM Royal Dutch Airlines wants to be a guest on those platforms as well.

• The importance of video in the marketing mix
• Creating great video
• Media strategies for maximum impact
• Measuring success

• Benefits and challenges of using sentiment analysis to quantify emotions
• How refined is out ability to measure sentiment?
• Process behind building a digital sentiment index
• Outcomes – what can this approach provide to the business?
• Next evolutions and expectations for sentiment analysis

Social is full of risks. How do you handle them? Find out in this interactive exercise.

In this social risk management session, attendees will have the chance to practice real-time social media risk management with their peers. Delegates will be divided into teams and presented with risk scenarios based on Crisp’s ten years worth of experience. They will then have a limited time to put together a strategy to handle them in order to save the brand’s reputation. Each team will present their strategies to the room and the best group will win a prize! Best practices shared in this session will be circulated to all who attend.

• Unlock new business insights with social data integration
• A blueprint for viral content: how network analysis can revolutionize your social media strategy
• Add value to your brands with social data intelligence

This panel will be moderated by Alvise De Nardi, Sales Manager – Italy, Spain & Latin America, TalkWalker