Day 1
13 April 2016
#DataMarketing
“Accurate data is the foundation of any good marketing strategy, as it offers valuable insights into your business and opportunities for future direction,” Juanita McGowen, marketing analyst (mycustomer.com)
Data is an integral component of almost all marketing campaigns and strategy, and recognised as being particularly important in advertising and customer experience efforts. With consumer demand for personalisation arguably making information the most valuable currency.
How can marketers work with real-time, large-scale data to make effective decisions?
In these sessions we examine latest trends in managing data, analytics platforms and the outcomes produced.
11:00AM
Breakout Panel Discussion 2: Influencer marketing masterclass
Peter Kan
Managing Director
First Day of Spring
Michael Price
EMEA Marketing Director
ASICS Europe
Roberta Francesconi
Head of E-Commerce & Digital Marketing, Europe
Shinola
Joyce Musch
Manager Digital & E-commerce
AkzoNobel Decorative Coatings
- Targeting the right influencers for your brand and communicating effectively with their audience
- Assessing reach and level of engagement
- What costs to expect when working with influencers
- Metrics and measurements to assess the value of influencer relationships
This panel will be moderated by Peter Kan, Managing Director of First Day of Spring
. Peter Kan, Managing Director, First Day of Spring
. Michael Price, EMEA Marketing Director, ASICS Europe
. Roberta Francesconi, Head of E-Commerce & Digital Marketing, Europe, Shinola
. Joyce Musch, Manager Digital & E-commerce, AkzoNobel Decorative Coatings
04:30PM
Closing panel: Data driven marketing for personalisation and targeting
Guneet Mast
Head of Digital Marketing
Staples
Thijs Muller
CEO
Havas Media
Mike Lewis
Author
Stand Out Social Marketing
Cristian Citu
Director, Global Digital Marketing
DHL - Global Headquarters
Marc Ellam
Customer Experience, Communications, Social & Digital Media Director
Heathrow Airport Ltd.
- Taking the concept of effective direct marketing into the digital sphere
- To what extent can added personalisation add value to a digital marketing campaign?
- Assessing the effectiveness of options that exist across social platforms to tailor executions
- Programmatic advertising to optimise targeting across multiple platforms
- Issues of automation – potential pitfalls and things to consider
This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing
. Guneet Mast, Head of Digital Marketing, Staples
. Thijs Muller, CEO, Havas Media
. Mike Lewis, Author, Stand Out Social Marketing
. Cristian Citu, Director, Global Digital Marketing, DHL - Global Headquarters
. Marc Ellam, Customer Experience, Communications, Social & Digital Media Director, Heathrow Airport Ltd.
Day 2
14 April 2016
10:15AM
Analysing digital sentiment to measure success
Bas Komen
Global Digital & Social Media Director
Cloetta
- Benefits and challenges of using sentiment analysis to quantify emotions
- How refined is out ability to measure sentiment?
- Process behind building a digital sentiment index
- Outcomes – what can this approach provide to the business?
- Next evolutions and expectations for sentiment analysis
. Bas Komen, Global Digital & Social Media Director, Cloetta
11:30AM
Digital Innovation Lab 2: Data Driven Problem Solving
Shu Wang
Director Business Transformation
Philips Healthtech
Sanna Pöyhönen
Research and Analytics Manager, EU
Nikon Europe B.V.
02:00PM - Day 2
Ayman van Bregt
Digital Strategist & Founder
NSMA (Dutch Social Media Academy)
Tania Seif
former Head of Social Marketing
Coral
In this Innovation Lab we explore how data can be harnessed to solve problems for brand marketers, by working through simulation. This will be followed by a panel discussion drawing lessons from the exercise and an opportunity to put your questions on Data Driven Problem Solving to our experts.
Bring along a pen, a calculator and a logical mind.
This panel will be moderated by Ayman van Bregt, Digital Strategist & Founder, NSMA (Dutch Social Media Academy)
. Shu Wang, Director Business Transformation, Philips Healthtech
. Sanna Pöyhönen, Research and Analytics Manager, EU, Nikon Europe B.V.
. Ayman van Bregt, Digital Strategist & Founder, NSMA (Dutch Social Media Academy)
. Tania Seif, former Head of Social Marketing, Coral
02:00PM
Panel Discussion: Don’t Look At Your Social Data in Isolation: Contextualize It To Understand ROI
Sanna Pöyhönen
Research and Analytics Manager, EU
Nikon Europe B.V.
02:00PM - Day 2
Dustin-Michael Steinfort
Social Media & Digital Marketing Lead
The Kraft Heinz Company
02:00PM - Day 2
Tom Bagnall
Group Director of Insights
VimpelCom
02:00PM - Day 2
Alvise De Nardi
Sales Manager - Italy, Spain & Latin America
TalkWalker
02:00PM - Day 2
Soenke Lorenzen
Research Manager and Media Analyst
Greenpeace International
02:00PM - Day 2
- Unlock new business insights with social data integration
- A blueprint for viral content: how network analysis can revolutionize your social media strategy
- Add value to your brands with social data intelligence
This panel will be moderated by Alvise De Nardi, Sales Manager – Italy, Spain & Latin America, TalkWalker
. Sanna Pöyhönen, Research and Analytics Manager, EU, Nikon Europe B.V.
. Dustin-Michael Steinfort, Social Media & Digital Marketing Lead, The Kraft Heinz Company
. Tom Bagnall, Group Director of Insights, VimpelCom
. Alvise De Nardi, Sales Manager - Italy, Spain & Latin America, TalkWalker
. Soenke Lorenzen, Research Manager and Media Analyst, Greenpeace International
04:00PM
Review & Rating enabled Forecast Simulation – Data Driven Marketing Decision
Shu Wang
Director Business Transformation
Philips Healthtech
- Data driven decision making: Why now?
- How Digital impacts the way we make high impact decisions?
- New ways of collecting consumer intelligence / insights
- Forecast simulation to assess the highest Return-On-Investment options.
. Shu Wang, Director Business Transformation, Philips Healthtech