• Benefits of investing in digital technology, mobile and ecommerce capabilities
• Challenges of staying abreast of the technology opportunities, and prioritizing appropriately
• Assessing the impact of customer experience, and how this translates into commerce
• Impact on customer loyalty

• What does it mean to do marketing in a digital world?
• Understanding your customers and their behaviour in the digital world
• Moving from interruptive to sustainable marketing
• Evolving your marketing campaign in the ‘real-time’ digital environment

• Defining the aims for content marketing
• What makes great content for marketing storytelling?
• Structures to incorporate user-generated content as part of your content marketing plan
• Tailoring content for different platforms and audiences
• Impacts of images, video and text

This panel will be moderated by Chelsea Bosters, Owner & Editor of Marketingmed & Online Bazen

• Targeting the right influencers for your brand and communicating effectively with their audience
• Assessing reach and level of engagement
• What costs to expect when working with influencers
• Metrics and measurements to assess the value of influencer relationships

This panel will be moderated by Peter Kan, Managing Director of First Day of Spring

• Going beyond reading to immersive content you can feel and touch
• Benefits of well used visual storytelling as part of your content marketing plan
• Producing content that goes beyond aesthetics to deliver a lasting experience
• Understanding how good content can enhance the customer experience

• How a Mobile Experience project triggered a mindset change in managing a site
• How to connect business, IT and an A/B test team to succeed in lean startup
• Why changing a mindset to lean should be taken step-by-step

• Choosing how and what digital technology and ecommerce capabilities to invest in
• Creating an omni-channel approach
• Supporting digital commerce activities with good content strategy
• Scaling digital commerce across regions

This panel will be moderated by Chris Combemale, CEO of the DMA Group

• Using social platforms to reach audiences in new and innovative ways
• Getting your audience to talk to you and understand the importance of having two-way conversations
• Creating valuable content for your social community and present it in a way that works for that social channel
• Building long-term relationships, trust and loyalty and create brand advocates by being helpful, personal and authentic

This panel will be moderated by Wencke Fassbender, Managing Director of Dutch PR Group

The relationship between consumers and companies is changing. What are the challenges and opportunities? And how can a community play a role in this?

In this session LINDA VAN SEUREN will talk you through how ING are addressing these questions.

There is a change going on in social. One-to-few/ chat platforms like WeChat, Whatsapp and Messenger have shown a tremendous growth in the past months. It seems that people don’t want to share everything with everybody anymore, and are looking for more personal and private platforms. Gert Wim ter Haar, Social Media Hub Manager, will discuss with you the way KLM Royal Dutch Airlines wants to be a guest on those platforms as well.

• Taking the concept of effective direct marketing into the digital sphere
• To what extent can added personalisation add value to a digital marketing campaign?
• Assessing the effectiveness of options that exist across social platforms to tailor executions
• Programmatic advertising to optimise targeting across multiple platforms
• Issues of automation – potential pitfalls and things to consider

This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing

Our networking drinks take place on the evening of the first day of the event in the demo area, offering you the perfect chance to catch up after a day of learning whilst also having a well-earned, relaxing drink

• The importance of video in the marketing mix
• Creating great video
• Media strategies for maximum impact
• Measuring success

We believe that we’re heading towards a world where advertising is everywhere and everywhere is advertising. The huge difference is that we can increasingly reach the right people at the right time. Although that is already a promise nowadays, it’s often not a reality. Which steps do we still need to make as an industry to get there.

• Benefits and challenges of using sentiment analysis to quantify emotions
• How refined is out ability to measure sentiment?
• Process behind building a digital sentiment index
• Outcomes – what can this approach provide to the business?
• Next evolutions and expectations for sentiment analysis

Social is full of risks. How do you handle them? Find out in this interactive exercise.

In this social risk management session, attendees will have the chance to practice real-time social media risk management with their peers. Delegates will be divided into teams and presented with risk scenarios based on Crisp’s ten years worth of experience. They will then have a limited time to put together a strategy to handle them in order to save the brand’s reputation. Each team will present their strategies to the room and the best group will win a prize! Best practices shared in this session will be circulated to all who attend.

In this Innovation Lab we explore how data can be harnessed to solve problems for brand marketers, by working through simulation. This will be followed by a panel discussion drawing lessons from the exercise and an opportunity to put your questions on Data Driven Problem Solving to our experts.

Bring along a pen, a calculator and a logical mind.

This panel will be moderated by Ayman van Bregt, Digital Strategist & Founder, NSMA (Dutch Social Media Academy)

• Unlock new business insights with social data integration
• A blueprint for viral content: how network analysis can revolutionize your social media strategy
• Add value to your brands with social data intelligence

This panel will be moderated by Alvise De Nardi, Sales Manager – Italy, Spain & Latin America, TalkWalker

• Creating great content with Bloggers, Vloggers and Social Influencers
• Selecting the right influencer for the right purpose
• Leverage relationships between the influencers and their audience

• Data driven decision making: Why now?
• How Digital impacts the way we make high impact decisions?
• New ways of collecting consumer intelligence / insights
• Forecast simulation to assess the highest Return-On-Investment options.