Day 1
13 April 2016
#DMWF – Full Agenda
09:10AM
Chair’s welcome and opening remarks
Andy Oakes
Managing Director & Head of Content
The Drum
09:30AM
Investing in digital: How Dominos became a digital company who just happen to sell Pizza
Nicky Claeys
CMO Netherlands & Belgium
Domino's Pizza Enterprises Limited

02:00PM - Day 1
View Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH
- Benefits of investing in digital technology, mobile and ecommerce capabilities
- Challenges of staying abreast of the technology opportunities, and prioritizing appropriately
- Assessing the impact of customer experience, and how this translates into commerce
- Impact on customer loyalty
10:00AM
Keynote: Pillars of Doing Marketing in a Digital World
Mariano Bosaz
Global Digital Director
The Coca-Cola Company
- What does it mean to do marketing in a digital world?
- Understanding your customers and their behaviour in the digital world
- Moving from interruptive to sustainable marketing
- Evolving your marketing campaign in the ‘real-time’ digital environment
10:30AM
Networking break
11:00AM
Breakout Panel Discussion 1: The art of storytelling: Content Marketing Masterclass
Chelsea Bosters
Content Marketer
Online Bazen & Marketingmed
Luuk Brinkman
Head of Digital Marketing
BSH Bosch and Siemens Home Appliances Group
Selena Gabat
Director Social Media
Sky Deutschland AG
Robert Zuidgeest
Head of Digital Marketing
The Walt Disney Company
Luisella Giani
former Head of Digital Strategy EMEA
Axalta Coating Systems
Lukas Kreutzer
CMO / Head of Marketing
Europeesche
- Defining the aims for content marketing
- What makes great content for marketing storytelling?
- Structures to incorporate user-generated content as part of your content marketing plan
- Tailoring content for different platforms and audiences
- Impacts of images, video and text
This panel will be moderated by Chelsea Bosters, Owner & Editor of Marketingmed & Online Bazen
11:00AM
Breakout Panel Discussion 2: Influencer marketing masterclass
Peter Kan
Managing Director
First Day of Spring
Michael Price
EMEA Marketing Director
ASICS Europe
Roberta Francesconi
Head of E-Commerce & Digital Marketing, Europe
Shinola
Joyce Musch
Manager Digital & E-commerce
AkzoNobel Decorative Coatings
- Targeting the right influencers for your brand and communicating effectively with their audience
- Assessing reach and level of engagement
- What costs to expect when working with influencers
- Metrics and measurements to assess the value of influencer relationships
This panel will be moderated by Peter Kan, Managing Director of First Day of Spring
12:00PM
Creating dynamic immersive content
Darre van Dijk
Chief Creative Officer
TBWA
- Going beyond reading to immersive content you can feel and touch
- Benefits of well used visual storytelling as part of your content marketing plan
- Producing content that goes beyond aesthetics to deliver a lasting experience
- Understanding how good content can enhance the customer experience
12:30PM
How Mobile First led to adopting Lean Startup
Lonneke Vink
Global Lead .COM B2C, Brand, Communications & Digital
Philips
- How a Mobile Experience project triggered a mindset change in managing a site
- How to connect business, IT and an A/B test team to succeed in lean startup
- Why changing a mindset to lean should be taken step-by-step
01:00PM
Networking Lunch
02:00PM
Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH
Chris Combemale
CEO
DMA Group
Waldi Weisz Blanchetta
Digital Marketing Manager
LG Benelux
Jasper Brouwer
EMEA Director Digital and Content Marketing
Dell
José Namén
International (Digital) Recipe Media Marketer - Thermomix/Bimby
Vorwerk International
Nicky Claeys
CMO Netherlands & Belgium
Domino's Pizza Enterprises Limited

02:00PM - Day 1
View Breakout Panel Discussion 1: DIGITAL COMMERCE INITIATIVES TO BUILD FUTURE GROWTH
- Choosing how and what digital technology and ecommerce capabilities to invest in
- Creating an omni-channel approach
- Supporting digital commerce activities with good content strategy
- Scaling digital commerce across regions
This panel will be moderated by Chris Combemale, CEO of the DMA Group
02:00PM
Breakout Panel Discussion 2: Dynamic social engagement for 2016
Volker Meise
Chief Operating Officer
Linkfluence
Wencke Fassbender
Managing Director
Dutch PR Group
Bas Hawinkels
Strategy & Content Director
PHD
Jacqueline Smale
Head of Social Media
ING
Selena Gabat
Director Social Media
Sky Deutschland AG
- Using social platforms to reach audiences in new and innovative ways
- Getting your audience to talk to you and understand the importance of having two-way conversations
- Creating valuable content for your social community and present it in a way that works for that social channel
- Building long-term relationships, trust and loyalty and create brand advocates by being helpful, personal and authentic
This panel will be moderated by Wencke Fassbender, Managing Director of Dutch PR Group
03:00PM
Networking break
03:30PM
The role of a community in a changing environment
Linda van Seuren
Community Manager
ING
The relationship between consumers and companies is changing. What are the challenges and opportunities? And how can a community play a role in this?
In this session LINDA VAN SEUREN will talk you through how ING are addressing these questions.
04:00PM
From social to personal: Remaining a guest at somebody’s private party
Gert Wim ter Haar
Social Media Hub Manager
KLM
There is a change going on in social. One-to-few/ chat platforms like WeChat, Whatsapp and Messenger have shown a tremendous growth in the past months. It seems that people don’t want to share everything with everybody anymore, and are looking for more personal and private platforms. Gert Wim ter Haar, Social Media Hub Manager, will discuss with you the way KLM Royal Dutch Airlines wants to be a guest on those platforms as well.
04:30PM
Closing panel: Data driven marketing for personalisation and targeting
Guneet Mast
Head of Digital Marketing
Staples
Thijs Muller
CEO
Havas Media
Mike Lewis
Author
Stand Out Social Marketing
Cristian Citu
Director, Global Digital Marketing
DHL - Global Headquarters
Marc Ellam
Customer Experience, Communications, Social & Digital Media Director
Heathrow Airport Ltd.
- Taking the concept of effective direct marketing into the digital sphere
- To what extent can added personalisation add value to a digital marketing campaign?
- Assessing the effectiveness of options that exist across social platforms to tailor executions
- Programmatic advertising to optimise targeting across multiple platforms
- Issues of automation – potential pitfalls and things to consider
This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing
05:15PM
#DMWF DRINKS RECEPTION
Our networking drinks take place on the evening of the first day of the event in the demo area, offering you the perfect chance to catch up after a day of learning whilst also having a well-earned, relaxing drink
06:15PM
CLOSE OF DRINKS RECEPTION
Day 2
14 April 2016
09:10AM
Chair’s welcome and opening remarks
Ayman van Bregt
Digital Strategist & Founder
NSMA (Dutch Social Media Academy)
09:30AM
Making an impact with video storytelling
Amanda Richards
Global Brand Director Innovation and Digital
Unilever
- The importance of video in the marketing mix
- Creating great video
- Media strategies for maximum impact
- Measuring success
10:00AM
#DMWF Inspiration: Advertising without boarders
Tim Geenen
Director of Strategy & Innovation
Bannerconnect
We believe that we’re heading towards a world where advertising is everywhere and everywhere is advertising. The huge difference is that we can increasingly reach the right people at the right time. Although that is already a promise nowadays, it’s often not a reality. Which steps do we still need to make as an industry to get there.
10:15AM
Analysing digital sentiment to measure success
Bas Komen
Global Digital & Social Media Director
Cloetta
- Benefits and challenges of using sentiment analysis to quantify emotions
- How refined is out ability to measure sentiment?
- Process behind building a digital sentiment index
- Outcomes – what can this approach provide to the business?
- Next evolutions and expectations for sentiment analysis
10:45AM
#DMWF Inspiration: Making machine learning and artificial intelligence fool proof for every marketing team
Bas Nieland
CTO and Co-Founder
Datatrics

10:45AM - Day 2
11:00AM
Networking Break
11:30AM
DIGITAL INNOVATION LAB 1: SOCIAL RISK MANAGEMENT
Adam Hildreth
Founder & CEO
Crisp Thinking
Social is full of risks. How do you handle them? Find out in this interactive exercise.
In this social risk management session, attendees will have the chance to practice real-time social media risk management with their peers. Delegates will be divided into teams and presented with risk scenarios based on Crisp’s ten years worth of experience. They will then have a limited time to put together a strategy to handle them in order to save the brand’s reputation. Each team will present their strategies to the room and the best group will win a prize! Best practices shared in this session will be circulated to all who attend.
11:30AM
Digital Innovation Lab 2: Data Driven Problem Solving
Shu Wang
Director Business Transformation
Philips Healthtech
Sanna Pöyhönen
Research and Analytics Manager, EU
Nikon Europe B.V.

02:00PM - Day 2
Ayman van Bregt
Digital Strategist & Founder
NSMA (Dutch Social Media Academy)
Tania Seif
former Head of Social Marketing
Coral
In this Innovation Lab we explore how data can be harnessed to solve problems for brand marketers, by working through simulation. This will be followed by a panel discussion drawing lessons from the exercise and an opportunity to put your questions on Data Driven Problem Solving to our experts.
Bring along a pen, a calculator and a logical mind.
This panel will be moderated by Ayman van Bregt, Digital Strategist & Founder, NSMA (Dutch Social Media Academy)
01:00PM
Networking Lunch
02:00PM
Panel Discussion: Don’t Look At Your Social Data in Isolation: Contextualize It To Understand ROI
Sanna Pöyhönen
Research and Analytics Manager, EU
Nikon Europe B.V.

02:00PM - Day 2
Dustin-Michael Steinfort
Social Media & Digital Marketing Lead
The Kraft Heinz Company

02:00PM - Day 2
Tom Bagnall
Group Director of Insights
VimpelCom

02:00PM - Day 2
Alvise De Nardi
Sales Manager - Italy, Spain & Latin America
TalkWalker

02:00PM - Day 2
Soenke Lorenzen
Research Manager and Media Analyst
Greenpeace International

02:00PM - Day 2
- Unlock new business insights with social data integration
- A blueprint for viral content: how network analysis can revolutionize your social media strategy
- Add value to your brands with social data intelligence
This panel will be moderated by Alvise De Nardi, Sales Manager – Italy, Spain & Latin America, TalkWalker
03:00PM
Networking Break
03:30PM
THE POWER OF CO-CREATION: LEVERAGING INFLUENCER RELATIONSHIPS
Valerie van Willigen
Head of Marketing & Communication
Nestlé The Netherlands
- Creating great content with Bloggers, Vloggers and Social Influencers
- Selecting the right influencer for the right purpose
- Leverage relationships between the influencers and their audience
04:00PM
Review & Rating enabled Forecast Simulation – Data Driven Marketing Decision
Shu Wang
Director Business Transformation
Philips Healthtech
- Data driven decision making: Why now?
- How Digital impacts the way we make high impact decisions?
- New ways of collecting consumer intelligence / insights
- Forecast simulation to assess the highest Return-On-Investment options.