Day 1
13 April 2016
11:00AM
Breakout Panel Discussion 1: The art of storytelling: Content Marketing Masterclass
Chelsea Bosters
Content Marketer
Online Bazen & Marketingmed
Luuk Brinkman
Head of Digital Marketing
BSH Bosch and Siemens Home Appliances Group
Selena Gabat
Director Social Media
Sky Deutschland AG
Robert Zuidgeest
Head of Digital Marketing
The Walt Disney Company
Luisella Giani
former Head of Digital Strategy EMEA
Axalta Coating Systems
Lukas Kreutzer
CMO / Head of Marketing
Europeesche
- Defining the aims for content marketing
- What makes great content for marketing storytelling?
- Structures to incorporate user-generated content as part of your content marketing plan
- Tailoring content for different platforms and audiences
- Impacts of images, video and text
This panel will be moderated by Chelsea Bosters, Owner & Editor of Marketingmed & Online Bazen
. Chelsea Bosters, Content Marketer, Online Bazen & Marketingmed
. Luuk Brinkman, Head of Digital Marketing, BSH Bosch and Siemens Home Appliances Group
. Selena Gabat, Director Social Media, Sky Deutschland AG
. Robert Zuidgeest, Head of Digital Marketing, The Walt Disney Company
. Luisella Giani, former Head of Digital Strategy EMEA, Axalta Coating Systems
. Lukas Kreutzer, CMO / Head of Marketing, Europeesche
12:00PM
Creating dynamic immersive content
Darre van Dijk
Chief Creative Officer
TBWA
- Going beyond reading to immersive content you can feel and touch
- Benefits of well used visual storytelling as part of your content marketing plan
- Producing content that goes beyond aesthetics to deliver a lasting experience
- Understanding how good content can enhance the customer experience
. Darre van Dijk, Chief Creative Officer, TBWA
Day 2
14 April 2016
09:30AM
Making an impact with video storytelling
Amanda Richards
Global Brand Director Innovation and Digital
Unilever
- The importance of video in the marketing mix
- Creating great video
- Media strategies for maximum impact
- Measuring success
. Amanda Richards, Global Brand Director Innovation and Digital , Unilever