Day 1

13 April 2016

11:00AM

Breakout Panel Discussion 1: The art of storytelling: Content Marketing Masterclass

Chelsea Bosters

Content Marketer

Online Bazen & Marketingmed

Associated Talks:

View Full Info

Luuk Brinkman

Head of Digital Marketing

BSH Bosch and Siemens Home Appliances Group

Associated Talks:

View Full Info

Robert Zuidgeest

Head of Digital Marketing

The Walt Disney Company

Associated Talks:

View Full Info

Luisella Giani

former Head of Digital Strategy EMEA

Axalta Coating Systems

Associated Talks:

View Full Info

Lukas Kreutzer

CMO / Head of Marketing

Europeesche

Associated Talks:

View Full Info

  • Defining the aims for content marketing
  • What makes great content for marketing storytelling?
  • Structures to incorporate user-generated content as part of your content marketing plan
  • Tailoring content for different platforms and audiences
  • Impacts of images, video and text

 

This panel will be moderated by Chelsea Bosters, Owner & Editor of Marketingmed & Online Bazen

 

. Chelsea Bosters, Content Marketer, Online Bazen & Marketingmed
. Luuk Brinkman, Head of Digital Marketing, BSH Bosch and Siemens Home Appliances Group
. Selena Gabat, Director Social Media, Sky Deutschland AG
. Robert Zuidgeest, Head of Digital Marketing, The Walt Disney Company
. Luisella Giani, former Head of Digital Strategy EMEA, Axalta Coating Systems
. Lukas Kreutzer, CMO / Head of Marketing, Europeesche

12:00PM

Creating dynamic immersive content

Darre van Dijk

Chief Creative Officer

TBWA

Associated Talks:

View Full Info

  • Going beyond reading to immersive content you can feel and touch
  • Benefits of well used visual storytelling as part of your content marketing plan
  • Producing content that goes beyond aesthetics to deliver a lasting experience
  • Understanding how good content can enhance the customer experience
. Darre van Dijk, Chief Creative Officer, TBWA

Day 2

14 April 2016

09:30AM

Making an impact with video storytelling

Amanda Richards

Global Brand Director Innovation and Digital

Unilever

Associated Talks:

View Full Info

  • The importance of video in the marketing mix
  • Creating great video
  • Media strategies for maximum impact
  • Measuring success
. Amanda Richards, Global Brand Director Innovation and Digital , Unilever