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Start Time:
04:30PM
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End Time:
05:10PM
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Day:
Day 1
Talk:
- Taking the concept of effective direct marketing into the digital sphere
- To what extent can added personalisation add value to a digital marketing campaign?
- Assessing the effectiveness of options that exist across social platforms to tailor executions
- Programmatic advertising to optimise targeting across multiple platforms
- Issues of automation – potential pitfalls and things to consider
This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing
Associated Speakers: