• Start Time:
    04:30PM
  • End Time:
    05:10PM
  • Day:
    Day 1

Talk:

  • Taking the concept of effective direct marketing into the digital sphere
  • To what extent can added personalisation add value to a digital marketing campaign?
  • Assessing the effectiveness of options that exist across social platforms to tailor executions
  • Programmatic advertising to optimise targeting across multiple platforms
  • Issues of automation – potential pitfalls and things to consider

 

This panel will be moderated by Mike Lewis, Author, Stand Out Social Marketing

Associated Speakers:

Guneet Mast

Head of Digital Marketing

Staples

Associated Talks:

View Full Info

Mike Lewis

Author

Stand Out Social Marketing

Associated Talks:

View Full Info

Thijs Muller

CEO

Havas Media

Associated Talks:

View Full Info

Cristian Citu

Director, Global Digital Marketing

DHL - Global Headquarters

Associated Talks:

View Full Info

Marc Ellam

Customer Experience, Communications, Social & Digital Media Director

Heathrow Airport Ltd.

Associated Talks:

View Full Info