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Start Time:
11:00AM
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End Time:
12:00PM
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Day:
Day 1
Talk:
- Defining the aims for content marketing
- What makes great content for marketing storytelling?
- Structures to incorporate user-generated content as part of your content marketing plan
- Tailoring content for different platforms and audiences
- Impacts of images, video and text
This panel will be moderated by Chelsea Bosters, Owner & Editor of Marketingmed & Online Bazen
Associated Speakers:
Chelsea Bosters
Content Marketer
Online Bazen & Marketingmed
Robert Zuidgeest
Head of Digital Marketing
The Walt Disney Company
Luisella Giani
former Head of Digital Strategy EMEA
Axalta Coating Systems
Luuk Brinkman
Head of Digital Marketing
BSH Bosch and Siemens Home Appliances Group
Selena Gabat
Director Social Media
Sky Deutschland AG
