Talk:

• Using social platforms to reach audiences in new and innovative ways
• Getting your audience to talk to you and understand the importance of having two-way conversations
• Creating valuable content for your social community and present it in a way that works for that social channel
• Building long-term relationships, trust and loyalty and create brand advocates by being helpful, personal and authentic

This panel will be moderated by Wencke Fassbender, Managing Director of Dutch PR Group