Collective Bias’ Ted Rubin on social reputation and why it should matter to your business at #SMWF
Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing
Three steps to help manage your social reputation at #SMWF N.America
Managing your business across the social space is a little more complex than simply having a facebook page or twitter account. Much of social reputation comes down to educating internally and ensuring that those within the business are aware of the core values and key messages that should be portrayed.