How to Tweet with Impact: 7 Twitter Lessons from the World’s Best
Guest Post from @digimindci If a tree falls in the woods, and no one is around to tweet or take a selfie with it, does it really make a sound? The answer: probably not. Today, news without social media is at best sluggish and at worst non-existent, so
Looking back at 2013 – Top 8 social marketing trends of the year
Social media continued to become more integral than ever this year to how we communicate, market, sell and do business and here we bring you the eight social media trends of 2013. 1) New advertising options There were a number of changes to the social media advertising landscape in 2013
What do you want to hear about at #SMWF 2014? Share your idea & be in with a chance to win two conference passes!
We are always keen to find out what you want to hear more about at #SMWF and earlier this month held a meeting with our #SMWF advisory board members to find out what key topics they felt we should be covering in next year’s event at the end of March.
10 ways in which eBay is driving sales through social media
Understanding how your customers behave on social channels and how you can better interact with them is crucial to driving sales through social media. For eBay it has been a key part of creating a successful content strategy as Clelia Morales, Head of EU Social Media at eBay, explained
How Jack Daniel’s ensures its social media presence reflects its brand personality – #SMWF case study
At whisky brand Jack Daniel’s it’s no accident that its customers identify so closely with the brand – especially on social media, because it has worked hard to ensure its social media presence reflects its brand personality. Speaking at #SMWF Jack Daniel’s global community manager Cordell Lawrence said
Ten ways in which crowdsourcing helps new product development #tescosocialwine
Earlier this week Tesco revealed it was developing the world’s first socially created wine – the ultimate example perhaps in how crowdsourcing helps new product development and generating huge press coverage as a result, especially since it will also benefit the community where the wine will come
Top 10 tips from Asda on building customer relationships through social media
Building customer relationships is important for any business but in the retail industry it’s absolutely vital, and social media is the perfect tool. Customers are voicing their opinions across the social media channels – from Facebook to Twitter – and ignoring what they are saying means missing rich
5 ways to create a character that will drive brand engagement on social media
The world of social marketing means that brands no longer have to be faceless organisations but can get closer than ever to customers. And what better way of doing that through the voice of your brand? As ITV’s ‘who dunnit’ drama series Broadchurch concluded in the UK recently social media
7 reasons why Pinterest should be part of your social marketing strategy
Who’d have thought that the online equivalent of a corkboard and pins would have revolutionised how brands are marketed? And yet the social media phenomenon that is Pinterest is changing the way brands are marketed online for good – especially to its predominantly female audience. So what exactly does the
#Oscar chatter in social media from @meltwater [infographic]
By: Heidi Myers, Marketing Communications Manager, UK, Middle East & Africa, Meltwater This year, social media changed the way the world saw the Oscars. The celebrity world has always remained a mystery, with outsiders waiting eagerly to catch a glimpse of their favourite star on the red carpet. But with the rise
Early bird discount for #SMWF Europe ends this Friday!
With just 2 months until the 5th #SMWF Europe, don’t miss your chance to take full advantage of the early bird discount ending this week! Register before Friday (18th Jan) at 1800 GMT and save up to £300 on your pass. This year’s show, taking place at The Brewery, London
Top six social marketing lessons from #SMWF N.America
With two jam-packed days of content, frequent networking opportunities and the best of the industry at your fingertips, it’s easy to miss some of the messages being spread at #SMWF N. America. Merlin Ward, account strategist at Renegade, has six lessons from some of social media’s brightest brains at last
Engagement is a currency, not a quality explains @tomliacas from #engagementlabs
For any social media marketer worth their salt, engagement is the holy grail. It’s also a tangible, quantitative attribute which puts you ahead of the rest – and not everyone realizes this. #SMWF sponsors, #engagementlabs, explains what needs to be done to push engagement to the next level… I think most of
ROR (#RonR), Return on Relationship™… what is that? @TedRubin explains
In a world full of ‘take’, we can’t underestimate the qualities of ‘give’ in social media marketing. Ted Rubin, Chief Social Marketing Officer at Collective Bias and #SMWF speaker, discusses Return on Relationship: what you do in building social bridges might not be an instant win, but it can put
#SMWF N. America welcomes @Sprinklr as gold sponsors
#SMWF is very pleased to announce that Sprinklr, the social media management system, has joined us as Gold Sponsors for the event at Sentry Centers, New York, on 27-28 November. Sprinklr’s Social@Scale product helps enterprises mature in their social sphere, with thousands of users in various countries utilising the system and has
Join us at the #SMWF Summer BBQ!
The arrival of our British summer time has got us in the BBQ mood! We wanted to invite you to come along to our first ever SMWF Summer BBQ taking place at Vibe Bar on 17th July. It’s a great opportunity to catch up with your social media peers as
It takes more than a hashtag to become a social business
By Zoe Sands, Head of Digital Marketing, Juniper Networks On my quest for social media knowledge and learning I continue to attend lots of social media events, most recently SMWF in London. After attending many sessions it sprung to mind that although there is still a lot of buzz around
The real way social media is helping business by @GuyClapperton
Writing about social media is exciting – it’s a bit like writing about the emergence of the Web in the mid-1990s, which I did. A brand new medium, very exciting but very quickly people take it as read that we’re all webbed up, or ‘social’ now. Understandably they want to
Three Key Takeaways from #SMWF by Buddy Media
By Luca Benini, Managing Director, Europe, Buddy Media The 2012 version of SMWF London had a different feel than last year. Last year, I saw app developers everywhere I looked. But in 2012, these app developers were mostly replaced by social software and platform companies like Buddy Media. In my
#SMWF in pictures – thank you for attending!
That’s SMWF Europe over for another year; thanks to everyone who took time out of the ludicrously summery weather to come indoors and listen to a host of social media experts waxing lyrical about the developments in our industry. After Chris Brogan tore down our preconceptions and misapprehensions on the
Get ready for day 2 of #SMWF!
It was great to see everyone and celebrate the industry at the Social Soiree! We hope you’re all feeling fresh and ready for another exciting day of discussion and insight. Today alongside the keynote track the Enterprise and B2B Marketing workshops will be taking place as well as the Mobile
Enjoyed a full day at #SMWF? Don’t forget the Social Soiree tonight!
We hope you’ve enjoyed the action packed agenda today, now it’s time to sip some drinks and catch up with everyone at the show at tonight’s Social Soiree! We’ll be at JuJu in Chelsea from 7.30pm tonight for some serious social media networking, with a DJ, dance floor and a
Welcome to #SMWF 2012!
So SMWF has officially kicked off, and boy do we have a jam-packed first day set for you! With so many sessions to feast your eyes on, it’s difficult to whittle it down to just a select few that are unmissable. Today we’ve got the keynote track taking place along
#SMWF Europe returns tomorrow!
SMWF is nearly upon us. On tomorrow the doors of Olympia will open on one of this year’s most eagerly anticipated social media events; offering six conference tracks, a bustling exhibition space, and more industry movers, shakers and deal-makers than you could shake a stick at. Read on for some
Get the new #SMWF app now!
The official SMWF 2012 app is now available to download from the iTunes App Store now providing you with instant access to the latest agenda, speaker details, floor plan and exhibition information.
The Anatomy of Content Marketing [Infographic]
By Helen Clark, Marketing and Communications Assistant at ContentPlus Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart. Just as the heart powers the body, content
Socially Attuned – interview with Polydor #SMWF speaker taken from The Drum
The advent of social media has changed the music industry for good. With fans able to source and share music using Spotify, Facebook and YouTube, it’s never been more important for record labels to become digitally aware. But what challenges does this bring for the music industry? The Drum caught
Improve Your Brand Awareness with Guest Blogging
By Nico Jacquart, Director, Digital Blighty No matter what your business, you can use guest blogging to build brand awareness and grow your customer base. Guest blogging provides a way for you to reach readers through an established platform. A guest blog post is one made by someone other than
SMWF speakers at a glance #SMWF 2012
The Social Media World Forum Europe 2012 is kicking off next week on 27-28th March at the Olympia 2 in London. The event boasts a packed agenda with over 150 speakers, delivering top notch insigh and discussion on the social media trends. We’ve created a speaker index that allows you
Get Connected at #SMWF: Tweet Wall returns in association with @text100uk!
A feature that is hard to miss and central to the SMWF networking hub within the expo area is the Tweet Wall, an innovation by our partners ultraknowledge. The SMWF Tweet Wall will be back and this year we have teamed up with Text 100, an award winning public relations consultancy,
Get your party shoes on! The #SMWF Social Soirée returns!
Taking place on the evening of 27th March, day one of SMWF, the official Social Soirée is set to descend on the The JuJu, Chelsea Kicking off from 7:30pm, this is going to be the social media networking knees-up of the year; including a complimentary bar, DJ, dance floor and
Introducing #SMWF Connect Live!
The SMWF Connect Live networking sessions will be taking place at SMWF on both days of the event for paid delegates, speakers, sponsors & exhibitors. SMWF Connect Live will take the format of speed networking providing a structured, yet informal environment, to meet and connect with fellow SMWF folk. There
Applying Social Media Best Practices: Key steps to success from @mwdonnelly
by Margaret Donnelly, Director of Marketing, Meltwater Buzz For all the thought leadership, case studies, and best practices guides available today, many businesses are still having a hard time applying those principles and practices to their own unique circumstances. At every social media conference I attend, I overhear the same type
What if Spam were true? [Infographic]
By Ed Hadley, Senior Marketing Manager at Neolane Imagine world where the email that hit your spam filter actually came from the people and brands you know and trust, via your social networking news feed updates. We can become so bombarded with status updates, new “likes” and “shares”, and sponsored
Introducing #SMWF Connect!
We are pleased to announce the launch of SMWF Connect our brand new networking service for 2012! SMWF Connect provides the opportunity for all workshop delegates, speakers, exhibitor & sponsors to connect pre-event, share knowledge, engage in discussions & pre plan meetings with key folk they are looking to connect with
Demystifying Social Media Monitoring
By Kiron Mair, UK Community Manager for Synthesio It’s no big secret that in 2012 social media is driving most of the world’s conversations about anything and everything. But it’s only been in the last three or four years that brands have cottoned on to the idea of social networks
Using customer insight to build social loyalty through community and fan engagement – interview with LEGO ahead of #SMWF
Retailers and brands are discovering new ways to gain valuable customer insight through their use of social media. By creating online social communities, retailers are not only able to build brand loyalty but receive feedback on their products and gain insight for future projects. A recent report found that 85%
The Next Generation of Social Marketing
By Maya Grinberg, Social Media Manager, Wildfire Interactive Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed moments that
Doing a Ratner: When Social Media Goes Bad – spotlight on The Drum @ #SMWF
Twenty years ago Gerald Ratner described the jewellery his stores sold as ‘crap’ at the Institute of Directors annual conference. Days later his organisation had seen £500m wiped off its value. It’s reputation unsalvageable. Had Gerald made the same faus pas today his company reputation would have been destroyed in
Social CRM spend set to surpass $1Billion in 2012
With spending on customer service processes and applications to assist sales expected to exceed $1Billion globally this year (Gartner Research), the hype around Social CRM software is over and companies are rolling up their sleeves and getting down to business. While B2C markets have seen the biggest adoption of social
A Truly Social Soirée for Social Media Week, with SMWF and Vitrue
We’re soriee’d out after a lovely night at the hospital club with Vitrue and friends of SMWF! It was great to see everyone last night at the ‘Social Soiree’. The night at the Hospital Club was a facebook gaming, live art creating, ipad dj’ing & social media chattering networking night,
Celebrate Social Media Week with SMWF and Vitrue!
We’ve teamed up with Vitrue to celebrate Social Media Week next week with a Social Soiree at the Hospital Club in Covent Garden on Thursday 16th February between 5 and 9pm. Come and join us and get involved over some networking drinks with social media enthusiasts and friends. The event
How to tackle the risks of social media
By Lance Concannon, UK social media lead at Text 100 Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This
New conference tracks announced for #SMWF Europe 2012
The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27th and 28th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space
Staying in town for #SMWF Europe?
We are pleased to have partnered with both the K West & The Hilton London Olympia to offer all SMWF visitors a discounted room rate for the 26th, 27th & 28th March 2012. Only a limited number of rooms are available at each hotel, and the rate is only available
Why 2012 Will Be The Beginning Of The End For Social Media
By Christer Holloman author of ‘The Social Media MBA’ For how much longer will we call ‘smartphones’ just that and not simply ‘phones’? ‘Smart phones’ will be the de facto standard in a not too distance future (it’s already the case in certain clusters), the long name will eventually be made
#SMWF in pictures – A big thank you to all that attended!
A big thank you to those that attended the Social Media World Forum in New York. Also a special thank you to all the speakers, sponsors, exhibitors & media partners we enjoyed working with you and look forward to meeting you all again next year! Greg Cargill kicks off the Social Media
How to Get Social Customer Service Right, from Conversocial
At Conversocial, we spend a lot of time working with companies who use our software to boost their customer service offerings on Facebook and Twitter. We’ve learnt quite a bit about the challenges they face along the way. Two thirds of customers want to use social media to communicate with
Driving to #SMWF & #AppsWorld NYC?
For all those driving to the event next week here is a list of all the car parking facilities near the Javits Centre in New York. There is no parking at the Javits Center. However, there are a variety of lots open nearby, ranging from 24-hour, 7-days a week, to more
Get connected at #SMWF N. America
Social Media World Forum N. America is almost upon us. The event is designed specifically to help delegates build valuable connections in New York and the rest of the digital world. We have compiled a few of suggestions suggestions for how you can get the most out of getting connected at the
6 Simple Steps to Building Your Social Business with Meltwater Buzz
According to a study by SAS and the Harvard Business Review, by 2012, 88% of companies will use social media worldwide. Well, 2012 is just around the corner, and if you haven’t taken the steps to make your business socially active and aware, now is a great time to start!
Win a free pass to #SMWF N. America!
This November the Social Media World Forum will be landing in New York and we are giving you the chance to win an access all areas workshop pass as well as an invitation to the evening networking party. What can you expect from #SMWF N. America? SMWF North America will
Collective Bias’ Ted Rubin on social reputation and why it should matter to your business at #SMWF
Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship, a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing
Bloomberg on how to integrate social media into a traditional organisation at #SMWF
On Nov 1 -2 at the Javits Center, Robert Harles, Global Head of Social Media for Bloomberg will be discussing how to integrate social media into a traditional organisation. We caught up with Robert to ask him a few social media based questions: 1. How did you get your start
#SMWF Case study: NASA’s use of Foursquare
Back in 2010 NASA rolled out a new branded partnership with Foursquare, straight off the heels of announcing the space agency was teaming up with another geo-location based social platform, Gowalla. The partnership features a customised section on the Foursquare website, where NASA provides official information about the space program
Top ten reasons to attend #SMWF and #AppsWorld N.America
1. Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem. 2. 100+ speakers from top names in the industry including Twitter, AT+T, Radian6, Google TV, Yahoo and Bing. 3. Unique opportunity to network with 2500+ attendees
Three steps to help manage your social reputation at #SMWF N.America
Managing your business across the social space is a little more complex than simply having a facebook page or twitter account. Much of social reputation comes down to educating internally and ensuring that those within the business are aware of the core values and key messages that should be portrayed.
Build a bespoke Facebook page for your brand with @Pagemodo at #SMWF Asia
To brands Facebook isn’t about playing games, it’s all about starting new relationships as well as building and supporting existing ones. With over 550 million users Facebook is something at brands cannot afford to ignore, but with over 3 million fan pages how do you stand out from your competition?
The top 5 tips for securing a job in Social Media – in partnership with e2i
If you’re looking for a job, your online profile is more important to you now than ever before, even more so if you are looking for a job within social media! Social media now plays a role in finding, positioning and promoting yourself to your potential future employer. With strong
Top 5 ways social media has changed PR.
There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper.
Social TV Forum Visits Singapore: TV Apps, Widgets and Augmented Experiences
After the great success in London in March 2010, the Social TV Forum is continuing its journey to the Asian TV applications and widgets market (www.socialmedia-forum.com/asia) opening its doors at Suntec in Singapore on 22nd September 2010.
Meet the SMWF Asia 2010 advisory board!
This year we are pleased to have introduced an advisory board of leading social media experts. The role of the SMWF Asia advisory board is to support us in shaping our 2-day conference agenda, by advising on key hot topics, and industry news, interactive conference formats, viewing speaker submissions, and
Build a Safe & Secure Social Networking Environment with SPARK Social
In light of the recent negative publicity and criticism surrounding social media and in particular social networking platforms such as Facebook. It has become apparent that while everyone recognises that Social Networking is a powerful platform to help people and businesses share information and experiences, strong actions and immediate measures
Penny Power, Author, Speaker & Entrepreneur talks about the role of social networks for modern professionals
Penny Power, Author, International Speaker, Entrepreneur and founder of Ecademy talks about the role of social networks for modern professionals. Penny Power is a published author, a highly engaging speaker and one of the UK’s most inspirational and successful female entrepreneurs. Penny founded Ecademy, the UK’s first social network for
Win a conference pass to the Social Media World Forum #SMWF via Re-Tweet Comp!
To be in for a chance to attend the “Must attend” Social Media event of the year FREE, simply take part in our Re-Tweet competition! It’s Really Easy to Enter All you need to do is put your Social Media skills to the test and re-tweet our competition tweet on
Orange confirmed to speak at Social Media World Forum after announcing co-operation with Twitter
We are very excited to have Mark Watts-Jones, Head of Development and Innovation at Orange UK confirmed to speak at the SMWF 2010. Orange recently announced that Twitter users in Europe will soon be able to tweet to each other via their TV sets while watching entertainment and sports shows,
Facebook, Bebo, Netlog, Viadeo, Tweetmeme speakers at Social Media World Forum
The Social Media World Forum Conference and Exhibition, taking place on 15-16 March 2009 at Olympia in London announced new line up of social networks speaking at the show. The event has also announced a 25% discount for early bird registration until 22nd December.
Immediate Future Joins Social Media World Foru
We are pleased to announce that Immediate Future have joined the Social Media World Forum on the 15th & 16th March. Immediate future is at the heart of social media pr, releasing a study of the top 100 brands in social media, and recently using google trends to compare leading
25% Discount on Conference Bookings
We are pleased to announce that we are offering a huge early bird saving of 25% on all conference passes for the Social Media World Forum event taking place on the 15th & 16th March, at Olympia Conference Centre, London. Our Early Bird saving can save up you to £340*