5 ways to understand Twitter’s power as a marketing tool
By its very nature marketeers are naturally attracted to Twitter’s power as a marketing tool because they have long had to distil their key messages into short, punchy phrases. Adapting to make every one of their 140 words pull their weight therefore hasn’t been such a leap.
7 reasons why Pinterest should be part of your social marketing strategy
Who’d have thought that the online equivalent of a corkboard and pins would have revolutionised how brands are marketed? And yet the social media phenomenon that is Pinterest is changing the way brands are marketed online for good – especially to its predominantly female audience. So what exactly does the
#SMWF in pictures
We hope you’ve enjoyed the last two days of interactive debate and discussion at #SMWF as much as we have! Thank you to everyone who attended and made the event so productive and engaging. Here are our photo highlights of the last two days!
The Anatomy of Content Marketing [Infographic]
By Helen Clark, Marketing and Communications Assistant at ContentPlus Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart. Just as the heart powers the body, content
Improve Your Brand Awareness with Guest Blogging
By Nico Jacquart, Director, Digital Blighty No matter what your business, you can use guest blogging to build brand awareness and grow your customer base. Guest blogging provides a way for you to reach readers through an established platform. A guest blog post is one made by someone other than
New conference tracks announced for #SMWF Europe 2012
The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27th and 28th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space