It takes more than a hashtag to become a social business
By Zoe Sands, Head of Digital Marketing, Juniper Networks On my quest for social media knowledge and learning I continue to attend lots of social media events, most recently SMWF in London. After attending many sessions it sprung to mind that although there is still a lot of buzz around
The Anatomy of Content Marketing [Infographic]
By Helen Clark, Marketing and Communications Assistant at ContentPlus Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It’s an integrated approach to marketing, with quality content at its heart. Just as the heart powers the body, content
Applying Social Media Best Practices: Key steps to success from @mwdonnelly
by Margaret Donnelly, Director of Marketing, Meltwater Buzz For all the thought leadership, case studies, and best practices guides available today, many businesses are still having a hard time applying those principles and practices to their own unique circumstances. At every social media conference I attend, I overhear the same type
Introducing #SMWF Connect!
We are pleased to announce the launch of SMWF Connect our brand new networking service for 2012! SMWF Connect provides the opportunity for all workshop delegates, speakers, exhibitor & sponsors to connect pre-event, share knowledge, engage in discussions & pre plan meetings with key folk they are looking to connect with
Demystifying Social Media Monitoring
By Kiron Mair, UK Community Manager for Synthesio It’s no big secret that in 2012 social media is driving most of the world’s conversations about anything and everything. But it’s only been in the last three or four years that brands have cottoned on to the idea of social networks
Using customer insight to build social loyalty through community and fan engagement – interview with LEGO ahead of #SMWF
Retailers and brands are discovering new ways to gain valuable customer insight through their use of social media. By creating online social communities, retailers are not only able to build brand loyalty but receive feedback on their products and gain insight for future projects. A recent report found that 85%
Social CRM spend set to surpass $1Billion in 2012
With spending on customer service processes and applications to assist sales expected to exceed $1Billion globally this year (Gartner Research), the hype around Social CRM software is over and companies are rolling up their sleeves and getting down to business. While B2C markets have seen the biggest adoption of social
New conference tracks announced for #SMWF Europe 2012
The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27th and 28th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space
Why 2012 Will Be The Beginning Of The End For Social Media
By Christer Holloman author of ‘The Social Media MBA’ For how much longer will we call ‘smartphones’ just that and not simply ‘phones’? ‘Smart phones’ will be the de facto standard in a not too distance future (it’s already the case in certain clusters), the long name will eventually be made
How to Get Social Customer Service Right, from Conversocial
At Conversocial, we spend a lot of time working with companies who use our software to boost their customer service offerings on Facebook and Twitter. We’ve learnt quite a bit about the challenges they face along the way. Two thirds of customers want to use social media to communicate with
6 Simple Steps to Building Your Social Business with Meltwater Buzz
According to a study by SAS and the Harvard Business Review, by 2012, 88% of companies will use social media worldwide. Well, 2012 is just around the corner, and if you haven’t taken the steps to make your business socially active and aware, now is a great time to start!
Bloomberg on how to integrate social media into a traditional organisation at #SMWF
On Nov 1 -2 at the Javits Center, Robert Harles, Global Head of Social Media for Bloomberg will be discussing how to integrate social media into a traditional organisation. We caught up with Robert to ask him a few social media based questions: 1. How did you get your start
Build a bespoke Facebook page for your brand with @Pagemodo at #SMWF Asia
To brands Facebook isn’t about playing games, it’s all about starting new relationships as well as building and supporting existing ones. With over 550 million users Facebook is something at brands cannot afford to ignore, but with over 3 million fan pages how do you stand out from your competition?
Top 5 ways social media has changed PR.
There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper.