Soenke Lorenzen is research manager for Global Engagement at Greenpeace International. He began his professional career working for one of the most renowned photographic agencies in Europe, Lookat, as Head of Library. He moved on to work with the international media intelligence company Observer (Cision) as a senior analyst managing analysis teams on key projects. In 2005 Lorenzen moved to Amsterdam to work for Greenpeace International, where he occupies a unique position advising the global organization at the crossroads of program development and engagement strategy building. Lorenzen is also a founding board member and Chair of the board of Directors of the IECA (International Environmental Communication Association).