Luisella Giani is a senior executive with over 15 years of international experience leading digital strategy, operations and product development. She started dreaming digital at early age, she got a degree in Artificial Intelligence and she spent her career launching and building Web & Mobile products both for start-ups (Skype, Netlog) and for mature large multinational corporations (Lycos, Yellow Pages, Goodyear).  During the latest years she focused on leading the Digital Transformation of global brands. Her aim is to simplify the complex, and make technology and digital strategy easy to understand and implement.  Her motto is: simplicity wins, without fail.