Cristian Citu is based at DHL’s global headquarters from where he’s managing digital marketing programs as a mix of strategic brand initiatives and lead generation campaigns. Before focusing on digital, Cristian had various global marketing roles for DHL in areas such as brand management, sponsorship or hr-marketing and he also spent time in Singapore for the Asia Pacific regional office. He joined the yellow logistics giant after a few years in consulting, where he worked with a wide range of customers from industries like IT, telecom, automotive, pharma or retail.