Only 2 weeks until #SMWF Africa: Important Information

With only two weeks until Social Media World Forum and Apps World Africa land in Cape Town, there are still a limited number of places up for grabs. Bringing you the latest thinking and cutting-edge strategy in social media and apps marketing, design and development, these co-hosted events offer a forum for making valuable industry connections.

If you’re still yet to register, places are limited so don’t delay. Visit the SMWF Africa registration page today.

Both events are running packed agendas, with local and international experts sharing their insight in panel discussions, debates and presentations. Here are some of the highlights:

SMWF LondonSocial Media World Forum: Click here for full agenda

Kicking off with the big question – how to integrate social media into a traditional marketing strategy – our panel debate will cover what’s working and what isn’t, and look at how social media can become more main-stream.

Mobile is huge in Africa! MXit, Motribe, Nokia and Nike discuss how social media can be used as part of your mobile marketing tool kit.

Consumer and business brands sharing their experiences. This session includes contributions from Nike, Woolworths, Standard Bank, MWEB,, AVIS, Deloitte, Johannesburg Stock Exchange, SAfm and AB World Food. Learn from their extensive experience.

Getting to grip with the basics: Setting up a Facebook business fan page, how to effectively tweet, become connected on linkedin and much more – this session is taking part in the free-to-attend workshop and will cover all the basics needed to get your social media strategy going.

Apps World Apps World: Click here for full agenda

Speakers from the creators of Africa’s app ecosystem – Hear directly from operators, handset and platform providers including: Vodacom, MTN, Google, Blackberry, Microsoft, Samsung, Motorola, Acer and Etisalat.

Marketing case-studies and discussions showing how apps are being applied as marketing tools and can be implemented to resolve real world problems. Hear presentations from South Africa Tourism, PowerTime,, Club Droid (US based urban music promoter app), and two speakers looking at apps for mHealth and mEduation.

Developer workshops: This free to attend area within the expo will showcase technical presentations from Blackberry, Microsoft, Android, iOS; and developer panel discussions and the Nokia WIPJam!  We recommend you get involved!

Your e-ticket confirmation

Keep any eye out later this week for your e-ticket confirmation which will be landing in your inbox, please bring along your printed confirmation or displayed on your smart device at registration during the event to collect your event pass.

Upgrade to a full work shop pass if you have registered for a free expo pass, you still have time to upgrade to a full pass which enables you to take full advantage of all three workshop tracks across the two days as well as the networking party taking place on the 1st June. To upgrade click here to register.


The event is taking place within hall 4B at the CTICC centre.  For full directions on how to get to the CTICC visit

Show opening times:

Wednesday 1st June                       8.30 – 17.00

Thursday 2nd June                            8.30 – 16.00


We are pleased to have partnered with Hollow on the Square & V&A Waterfront Hotel to offer all Apps World & SMWF Africa visitors a discounted room rate for the duration of the show. We only have a limited number of rooms reserved, so we do recommend making your reservation soon!

For full details of rates and how to book click here