To many organizations AI is seen as the future of how they do business, and for good reason. By capitalizing on the vast data resources that are collected, cleaned, and stored every day, algorithms offer a more efficient and effective business model. As the technology advances to unprecedented new levels, the need for a clear and coherent strategy to make the most of AI emerges. There are many opportunities and process ready for disruption by algorithm-driven processes, but many challenges must first be overcome in order to fully realise this potential.