Speaker line-up builds for #SMWF in March

#SMWF, the premier event for social and digital marketing professionals taking place in London’s Brewery March 31 to April 1, is fast approaching and the speaker line-up is building fast with more than 20 high profile speakers from across industry now confirmed for the event. Latest speakers include Pierre Woreczek,

Last chance for #SMWF early bird offer – book by Friday!

Snapping up a bargain in January always makes you feel good and as such we wanted to remind you of your last chance to grab our early bird ticket offer for #SMWF. Until Friday 10 January we are offering £400 off the price of our two day workshop prices and

What do you want to hear about at #SMWF 2014? Share your idea & be in with a chance to win two conference passes!

We are always keen to find out what you want to hear more about at #SMWF and earlier this month held a meeting with our #SMWF advisory board members to find out what key topics they felt we should be covering in next year’s event at the end of March.

Top 10 tips from Asda on building customer relationships through social media

    Building customer relationships is important for any business but in the retail industry it’s absolutely vital, and social media is the perfect tool. Customers are voicing their opinions across the social media channels – from Facebook to Twitter – and ignoring what they are saying means missing rich

#SMWF in pictures

We hope you’ve enjoyed the last two days of interactive debate and discussion at #SMWF as much as we have! Thank you to everyone who attended and made the event so productive and engaging. Here are our photo highlights of the last two days!

Danone, World Bank, Jack Daniels, Nokia, Thomas Cook and many more join the #SMWF agenda

#SMWF will be returning to London in less than 4 weeks with an action packed agenda boasting over 50 of the world’s leading social brands, who will be delivering top notch insight and discussion on social marketing trends. The stellar line-up includes representatives from Coca-Cola, Danone, World Bank, Carlsberg, New

Collaborate with social marketing industry experts in the #SMWF Learning Labs

#SMWF Europe is extending the new model successfully pioneered at the New York show last year, delivering high-level practical content and advice across smaller interactive breakout workshops. The London show in March will deliver more opportunities to get hands on and creative than ever before with the launch of the

Top six social marketing lessons from #SMWF N.America

With two jam-packed days of content, frequent networking opportunities and the best of the industry at your fingertips, it’s easy to miss some of the messages being spread at #SMWF N. America. Merlin Ward, account strategist at Renegade, has six lessons from some of social media’s brightest brains at last

#SMWF New York: Real-time brand building with #Twitter

#SMWF kicks off in New York in two weeks, and we’re excited to announce that Shane Steel, Twitter’s global director of marketing sales is one of our headline keynotes. Twitter, which took a little over three years to reach a billion tweets, now sees almost the same number of tweets

ROR (#RonR), Return on Relationship™… what is that? @TedRubin explains

In a world full of ‘take’, we can’t underestimate the qualities of ‘give’ in social media marketing. Ted Rubin, Chief Social Marketing Officer at Collective Bias and #SMWF speaker, discusses Return on Relationship: what you do in building social bridges might not be an instant win, but it can put

#SMWF N. America welcomes @Sprinklr as gold sponsors

#SMWF is very pleased to announce that Sprinklr, the social media management system, has joined us as Gold Sponsors for the event at Sentry Centers, New York, on 27-28 November. Sprinklr’s [email protected] product helps enterprises mature in their social sphere, with thousands of users in various countries utilising the system and has

Pin it to win it: Boston Celtics’ tap into the power of #Pinterest

Pinterest has made a big dent in the world of social sharing in the past year. Quickly shooting up the social media pyramid, Pinterest ranked as number three social media website in a recent Experian Hitwise report following Facebook & Twitter and just ahead of LinkedIn. Having gained a reputation

It takes more than a hashtag to become a social business

By Zoe Sands, Head of Digital Marketing, Juniper Networks  On my quest for social media knowledge and learning I continue to attend lots of social media events, most recently SMWF  in London. After attending many sessions it sprung to mind that although there is still a lot of buzz around

The real way social media is helping business by @GuyClapperton

Writing about social media is exciting – it’s a bit like writing about the emergence of the Web in the mid-1990s, which I did. A brand new medium, very exciting but very quickly people take it as read that we’re all webbed up, or ‘social’ now. Understandably they want to

#SMWF in pictures – thank you for attending!

That’s SMWF Europe over for another year; thanks to everyone who took time out of the ludicrously summery weather to come indoors and listen to a host of social media experts waxing lyrical about the developments in our industry. After Chris Brogan tore down our preconceptions and misapprehensions on the

Welcome to #SMWF 2012!

So SMWF has officially kicked off, and boy do we have a jam-packed first day set for you! With so many sessions to feast your eyes on, it’s difficult to whittle it down to just a select few that are unmissable. Today we’ve got the keynote track taking place along

SMWF speakers at a glance #SMWF 2012

The Social Media World Forum Europe 2012 is kicking off next week on 27-28th March at the Olympia 2 in London. The event boasts a packed agenda with over 150 speakers, delivering top notch insigh and discussion on the social media trends. We’ve created a speaker index that allows you

Applying Social Media Best Practices: Key steps to success from @mwdonnelly

by Margaret Donnelly, Director of Marketing, Meltwater Buzz For all the thought leadership, case studies, and best practices guides available today, many businesses are still having a hard time applying those principles and practices to their own unique circumstances. At every social media conference I attend, I overhear the same type

What if Spam were true? [Infographic]

By Ed Hadley, Senior Marketing Manager at Neolane  Imagine  world where the email that hit your spam filter actually came from the people and brands you know and trust, via your social networking news feed updates. We can become so bombarded with status updates, new “likes” and “shares”, and sponsored

Demystifying Social Media Monitoring

By Kiron Mair, UK Community Manager for Synthesio It’s no big secret that in 2012 social media is driving most of the world’s conversations about anything and everything. But it’s only been in the last three or four years that brands have cottoned on to the idea of social networks

Social CRM spend set to surpass $1Billion in 2012

With spending on customer service processes and applications to assist sales expected to exceed $1Billion globally this year (Gartner Research),  the hype around Social CRM software is over and  companies are rolling up their sleeves and getting down to business.   While B2C markets have seen the biggest adoption of social

Ten Tips for Creating Dialogue in Your LinkedIn Group

By Anders Lundin, EMEA Digital Lead for Text 100 There is no doubt that LinkedIn has taken the position as one of the leading social platforms for B2B communications. LinkedIn currently has around 150 million users and the platform is used almost exclusively for business contacts and business communication, which

A Truly Social Soirée for Social Media Week, with SMWF and Vitrue

We’re soriee’d out after a lovely night at the hospital club with Vitrue and friends of SMWF!  It was great to see everyone last night at the ‘Social Soiree’. The night at the Hospital Club was a facebook gaming, live art creating, ipad dj’ing &  social media chattering  networking night,

Foursquare and the growth of location based services on the agenda at #SMWF

This week we wanted to put the spotlight on the Mobile Marketing track taking place on day 2 of this year’s SMWF Europe (27th-28th March, Olympia London). According to a recent report by Berg Insight, the mobile advertising market is growing by over a third year-on-year, and is expected to

The Five Rules of Social TV… and it’s all thanks to Coke’s Socialbowl

By Lloyd Salmons and Ronnie Crosbie from Outside Line This is the year that the Superbowl got all social on itself. With an estimated 60 per cent of its 100 million viewers tuning in via a ‘second screen’, it’s no wonder the main players have woken up to social plug-ins.

How to tackle the risks of social media

By Lance Concannon, UK social media lead at Text 100 Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This

Why 2012 is the year for location based marketing.

Following a landmark year for location based services, mobile marketers are looking towards 2012 as the year when location based technology will pervade many of the services available on users’ handsets. Last year Foursquare reported that over 15 million users and 600,000 businesses had joined the platform, resulting in over

#SMWF in pictures – A big thank you to all that attended!

A big thank you to those that attended the Social Media World Forum in New York. Also a special thank you to all the speakers, sponsors, exhibitors & media partners we enjoyed working with you and look forward to meeting you all again next year! Greg Cargill kicks off the Social Media

How social media is changing the meaning of “Friend” #SMWF

Some great discussion this morning at SMWF in New York, Ted Rubin, social marketing specialist and social media entrepreneur Pete Shankman hosted an engaging discussion about how the meaning of the word ‘friend’ is being warped by peoples’ use of social media. Clicking on a box does not make us

Get connected at #SMWF N. America

Social Media World Forum N. America is almost upon us. The event is designed specifically to help delegates build valuable connections in New York and the rest of the digital world. We have compiled a few of suggestions suggestions for how you can get the most out of getting connected at the

Bloomberg on how to integrate social media into a traditional organisation at #SMWF

On Nov 1 -2 at the Javits Center, Robert Harles, Global Head of Social Media for Bloomberg will be discussing how to integrate social media into a traditional organisation. We caught up with Robert to ask him a few social media based questions: 1. How did you get your start

#SMWF Case study: NASA’s use of Foursquare

Back in 2010 NASA rolled out a new branded partnership with Foursquare, straight off the heels of announcing the space agency was teaming up with another geo-location based social platform, Gowalla. The partnership features a customised section on the Foursquare website, where NASA provides official information about the space program

Three steps to help manage your social reputation at #SMWF N.America

Managing your business across the social space is a little more complex than simply having a facebook page or twitter account. Much of social reputation comes down to educating internally and ensuring that those within the business are aware of the core values and key messages that should be portrayed.

Top 5 ways social media has changed PR.

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper.

Social Fun & Games at this year’s #SMWF Asia

Playfish’s Andrew Mo is the latest addition to the growing number of speakers at this year’s #SMWF Asia.   Mo, the general manager of the China Studio, is a leading creator of award winning social games and will be chatting about his experience in the area at this year’s conference.

Twitter for Social Good High on #SMWF Asia’s Agenda

#SMWF Asia are delighted to announce the addition of Twitter to the ever growing conference program set for Suntec Centre, Singapore this September.    Leading in social innovation Twitter’s own Claire Diaz Ortiz (@ClaireD, http://clairediazortiz.com) will be at #SMWF presenting on ‘Twitter for Social Good’ and leading a panel discussion on

Location, Location

Location based marketing brings with it pros & cons and we are ready to tactic this new platform and unravel the trail of a successful location marketing strategy. How does this new form of marketing change a brands rapport with their audience and how do we successfully build relationships, as

Why are some brands still reluctant to put spend into Social Media Marketing?

Below Huzu asked brands and agencies from the Social Media World Forum March just gone ‘Why Are some brands still reluctant to put spend into Social Media Marketing?’ The Brands’ Perspective Huzu is a social media technology company. Licensing its white-label social media platform to brands and agencies. Allowing them

Toys R Us Case study to be presented at SMWF Asia

With the conference agenda really starting to take shape, we thought we would update you on one of the highlights taking place on day 1! Argha Sen, Head of Marketing and CRM, for Toys R Us Asia – the world’s #1 toy retailer, will be sharing his experiences of how

Speaker Submissions Now Open

For SMWF Asia 2010, we are looking to create a cutting edge, thought provoking, interactive conference line up covering the advances of Social Media in the dynamic world of online marketing.  In true Social Media style we want to hear from you guys, on your thoughts, ideas and views to

Shaping the SMWF Asia agenda

Do you have a particular topic, subject or speaker you think would be a good addition to SMWF Asia? If so let us know! We understand the importance of having the hottest topics and most interesting questions covered in our two day conference programme. Our suggest a topic area within

SMWF Asia is back!

Social Media World Forum Asia is back for 2010!  The event  will be taking place at the larger venue – The Suntec Conference Centre on the 22nd & 23rd of September 2010, before the F1 Singapore night race, allowing people to stay over the weekend and visit the race, and

How important is it to measure social media?

A large brand said to us recently that it wasn’t considering a social media strategy, because if you “get the product right, the rest will take of itself”. It was taking a ‘trust to luck’ approach, relying on spontaneous word of mouth recommendations to drive users of its product. In

Social Media World Forum, London 2010 Round-up!

The Six Degrees team have just about recovered from the Social Media World Forum #SMWF last week. We would like to say a big thank you to everyone who came along, tweeted, networked and blogged. Social Media World Forum 2010 video – can you spot yourself? During the two days

Interview with Freddie Laker, Director of Digital Strategy, SapientNitro

Freddie Laker from Sapient Nitro will be keynoting at the social media world forum on the 15th March, and we caught up to ask him a few questions pre event on his tips using social media. 1. From your experience, if you had to recommend one tip for using social

SAPIENT INTERACTIVE AND SAPIENTNITRO TAKE DECISIVE MOVES TO ACCELERATE CUSTOMER EXPERIENCE STRATEGY

Eight months after Nitro Group acquisition, company adopts one brand to represent its fully integrated, multi-channel marketing and commerce offerings to clients

Welcome to Gold Sponsors, buy.at

We are pleased to welcome buy.at Affiliate Network as a gold sponsor for our event. buy.at is a global Affiliate Marketing network and a leading industry player in the UK market.  A wholly owned subsidiary of AOL Advertising, buy.at designs campaigns and tools that add value to our client’s current

Penny Power, Author, Speaker & Entrepreneur talks about the role of social networks for modern professionals

Penny Power, Author, International Speaker, Entrepreneur and founder of Ecademy talks about the role of social networks for modern professionals. Penny Power is a published author, a highly engaging speaker and one of the UK’s most inspirational and successful female entrepreneurs. Penny founded Ecademy, the UK’s first social network for

Orange confirmed to speak at Social Media World Forum after announcing co-operation with Twitter

We are very excited to have Mark Watts-Jones, Head of Development and Innovation at Orange UK confirmed to speak at the SMWF 2010. Orange recently announced that Twitter users in Europe will soon be able to tweet to each other via their TV sets while watching entertainment and sports shows,

Facebook, Bebo, Netlog, Viadeo, Tweetmeme speakers at Social Media World Forum

The Social Media World Forum Conference and Exhibition, taking place on 15-16 March 2009 at Olympia in London announced new line up of social networks speaking at the show. The event has also announced a 25% discount for early bird registration until 22nd December.