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A Simple IDEA for Your Social Media in 2016

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(Image copyright: anilakkus) “New Year, new you?” Social has evolved; and as a brand, you too need to evolve. We’ve seen the evolution from ‘social networks’ to a now ever-present ‘social web’: From: one-way communications > To: real-time communication across platforms From: single social platform identity > To: entire web social identification From: one asset across all channels

The post A Simple IDEA for Your Social Media in 2016 appeared first on #DMWF Series Site.

#SMWF launches Digital Marketing World Forum – Singapore, Amsterdam, London and New York

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The team behind #SMWF, the leading event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum. Providing two days of top level speakers and digital marketing insight, #DMWF arriving in four cities which have been at the forefront innovation in digital marketing.

The post #SMWF launches Digital Marketing World Forum – Singapore, Amsterdam, London and New York appeared first on #DMWF Series Site.

The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital and Creative for the Conservative Party.

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With #SMWF 2015 now just around the corner, we’ve been catching up with one of our many exciting speakers Tom Edmonds, Conservative Party Director of Digital and Creative. We’ve been asking him his views on social media and digital marketing, and what to expect from our Day One Keynote Panel:

The post The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital and Creative for the Conservative Party. appeared first on #DMWF Amsterdam.

Are Bloggers The Key For Customer Engagement Success?

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Guest post: By Rotem Dahan, Community Director at BlogsRelease, andDani Finkelstein, Co Founder, BlogsRelease. Customer engagement was a hot topic at this year’s #SMWF Europe. With speakers including Paul Gill from Oxfam, Josep Hernandez from Mondelēz International, Will McInnes from Brandwatch, Patrick van Straalen from Philips and many more who discussed attracting, engaging and

The post Are Bloggers The Key For Customer Engagement Success? appeared first on #DMWF Amsterdam.

10 years of Facebook milestones – a look back

So this is the week we’ve all been busy checking out our Facebook Lookbacks – the nostalgic videos and photo montages lovingly created by those at Facebook HQ to celebrate the company’s tenth birthday on Tuesday. So, just in case you’ve missed the celebrations here are Facebook’s 10 years of milestones February 4, 2004 Facebook […]

How to Tweet with Impact: 7 Twitter Lessons from the World’s Best

Guest Post from @digimindci     If a tree falls in the woods, and no one is around to tweet or take a selfie with it, does it really make a sound? The answer: probably not. Today, news without social media is at best sluggish and at worst non-existent, so it is unsurprising that even […]

Speaker line-up builds for #SMWF in March

#SMWF, the premier event for social and digital marketing professionals taking place in London’s Brewery March 31 to April 1, is fast approaching and the speaker line-up is building fast with more than 20 high profile speakers from across industry now confirmed for the event. Latest speakers include Pierre Woreczek, chief brand and strategy officer […]

Last chance for #SMWF early bird offer – book by Friday!

Snapping up a bargain in January always makes you feel good and as such we wanted to remind you of your last chance to grab our early bird ticket offer for #SMWF. Until Friday 10 January we are offering £400 off the price of our two day workshop prices and £200 off the price of […]

10 ways in which eBay is driving sales through social media

  Understanding how your customers behave on social channels and how you can better interact with them is crucial to driving sales through social media. For eBay it has been a key part of creating a successful content strategy as Clelia Morales, Head of EU Social Media at eBay, explained at #SMWF earlier this year. […]

Ten ways in which crowdsourcing helps new product development #tescosocialwine

      Earlier this week Tesco revealed it was developing the world’s first socially created wine – the ultimate example perhaps in how crowdsourcing helps new product development and generating huge press coverage as a result, especially since it will also benefit the community where the wine will come from. In fact it is […]

5 ways to understand Twitter’s power as a marketing tool

      By its very nature marketeers are naturally attracted to Twitter’s power as a marketing tool because they have long had to distil their key messages into short, punchy phrases. Adapting to make every one of their 140 words pull their weight therefore hasn’t been such a leap. Speaking recently at #SMWF, Twitter’s […]

Top 10 tips from Asda on building customer relationships through social media

    Building customer relationships is important for any business but in the retail industry it’s absolutely vital, and social media is the perfect tool. Customers are voicing their opinions across the social media channels – from Facebook to Twitter – and ignoring what they are saying means missing rich learnings and the opportunity to […]

5 ways to create a character that will drive brand engagement on social media

The world of social marketing means that brands no longer have to be faceless organisations but can get closer than ever to customers. And what better way of doing that through the voice of your brand? As ITV’s ‘who dunnit’ drama series Broadchurch concluded in the UK recently social media forums lit up with reaction […]

7 reasons why Pinterest should be part of your social marketing strategy

Who’d have thought that the online equivalent of a corkboard and pins would have revolutionised how brands are marketed? And yet the social media phenomenon that is Pinterest is changing the way brands are marketed online for good – especially to its predominantly female audience. So what exactly does the channel offer for marketers and […]

#SMWF in pictures

We hope you’ve enjoyed the last two days of interactive debate and discussion at #SMWF as much as we have! Thank you to everyone who attended and made the event so productive and engaging. Here are our photo highlights of the last two days!

Social media and TV: An opportunity for brands from @brandwatch

By: Joel Windels, Lead Community Manager, Brandwatch  Recently, the hot topic in the social world has been social media and TV. And for good reason; this year, social media activity during the Super Bowl was reportedly 3 times higher than in 2012 and, in February, Twitter bought TV analytics company BlueFin Labs, demonstrating that they are serious […]

#Oscar chatter in social media from @meltwater [infographic]

By: Heidi Myers, Marketing Communications Manager, UK, Middle East & Africa, Meltwater This year, social media changed the way the world saw the Oscars. The celebrity world has always remained a mystery, with outsiders waiting eagerly to catch a glimpse of their favourite star on the red carpet. But with the rise of social media, non-Oscar ticket […]

@Lithium, @AdobeMktgCloud, @brandwatch and many more become part of #SMWF 2013!

#SMWF Europe is pleased to welcome some of the world’s most exciting social marketing players to this year’s agenda and demo area exhibition. Find out more about them below: Platinum Sponsors Lithium Lithium social solutions help the world’s most iconic brands to build brand nations— vibrant social web and online communities of passionate customers. Lithium […]

Collaborate with social marketing industry experts in the #SMWF Learning Labs

#SMWF Europe is extending the new model successfully pioneered at the New York show last year, delivering high-level practical content and advice across smaller interactive breakout workshops. The London show in March will deliver more opportunities to get hands on and creative than ever before with the launch of the three #SMWF Learning Lab Sessions. […]

Top six social marketing lessons from #SMWF N.America

With two jam-packed days of content, frequent networking opportunities and the best of the industry at your fingertips, it’s easy to miss some of the messages being spread at #SMWF N. America. Merlin Ward, account strategist at Renegade, has six lessons from some of social media’s brightest brains at last year’s New York show: 1. […]

#SMWF New York in pictures, doodles and tweets!

Thank you to everyone who came along to this week’s #SMWF at the Sentry Centers in New York. With some of the social media industry’s brightest and best headlining the agenda the two days were jam packed with debate and discussion around the future of social media marketing. Special thanks go to our friends at […]

#SMWF New York: Real-time brand building with #Twitter

#SMWF kicks off in New York in two weeks, and we’re excited to announce that Shane Steel, Twitter’s global director of marketing sales is one of our headline keynotes. Twitter, which took a little over three years to reach a billion tweets, now sees almost the same number of tweets sent every couple of days, […]

Hurricane #Sandy: Once again social media proves its strategic value in a crisis

Events across the east coast of North America over the past few days have again demonstrated the unique power of social media to unite emergency reaction efforts and connect people in times of crisis. As events unfolded and the largest ever Atlantic hurricane began to wreak havoc on one of the most digitally connected populations […]

#SMWF N. America welcomes @Sprinklr as gold sponsors

#SMWF is very pleased to announce that Sprinklr, the social media management system, has joined us as Gold Sponsors for the event at Sentry Centers, New York, on 27-28 November. Sprinklr’s Social@Scale product helps enterprises mature in their social sphere, with thousands of users in various countries utilising the system and has the backing from globally recognised […]

Pin it to win it: Boston Celtics’ tap into the power of #Pinterest

Pinterest has made a big dent in the world of social sharing in the past year. Quickly shooting up the social media pyramid, Pinterest ranked as number three social media website in a recent Experian Hitwise report following Facebook & Twitter and just ahead of LinkedIn. Having gained a reputation for being a predominately female […]

Early bird discount for #SMWF N. America ends this Friday!

With just 6 weeks until #SMWF N. America, don’t miss your chance to take full advantage of the early bird discount ending this week! Register before Friday (Oct 19th) at 1800 EST and save up to $300 on your pass. This year’s show, taking place at the Sentry Centers on Nov 27-28, is focused to […]

#SMWF announces @Wildfire as Platinum Sponsors

#SMWF is very pleased to announce that Wildfire, the social media marketing tool designers, has come on board as a Platinum Sponsor for the event at the Sentry Centers, New York on Nov 27th – 28th, alongside speaking at the social marketing track. Wildfire’s opinions and insight will undoubtedly be highly sought, being partnered by […]

Social media high on the agenda for @Apps_World 2012

Social media is certainly on the agenda at Apps World in Earls Court 2, London on 2-3 October, with Facebook, Foursquare and Google all confirmed for the industry-leading event. Facebook will be present and featured as a case study at the two-day free to attend Droid World track, with developer Simon Cross speaking about how […]

Get ready for day 2 of #SMWF!

It was great to see everyone and celebrate the industry at the Social Soiree! We hope you’re all feeling fresh and ready for another exciting day of discussion and insight. Today alongside the keynote track the Enterprise and B2B Marketing workshops will be taking place as well as the Mobile Marketing track, there will also […]

Enjoyed a full day at #SMWF? Don’t forget the Social Soiree tonight!

We hope you’ve enjoyed the action packed agenda today, now it’s time to sip some drinks and catch up with everyone at the show at tonight’s Social Soiree! We’ll be at JuJu in Chelsea from 7.30pm tonight for some serious social media networking, with a DJ, dance floor and a top-notch crowd of movers, shakers […]

Welcome to #SMWF 2012!

So SMWF has officially kicked off, and boy do we have a jam-packed first day set for you! With so many sessions to feast your eyes on, it’s difficult to whittle it down to just a select few that are unmissable. Today we’ve got the keynote track taking place along with the Social TV and […]

Socially Attuned – interview with Polydor #SMWF speaker taken from The Drum

The advent of social media has changed the music industry for good. With fans able to source and share music using Spotify, Facebook and YouTube, it’s never been more important for record labels to become digitally aware. But what challenges does this bring for the music industry? The Drum caught up with Aaron Bogucki, senior […]

SMWF speakers at a glance #SMWF 2012

The Social Media World Forum Europe 2012 is kicking off next week on 27-28th March at the Olympia 2 in London. The event boasts a packed agenda with over 150 speakers, delivering top notch insigh and discussion on the social media trends. We’ve created a speaker index that allows you to see, at a glance […]

Introducing #SMWF Connect Live!

The SMWF Connect Live networking sessions will be taking place at SMWF on both days of the event for paid delegates, speakers, sponsors & exhibitors. SMWF Connect Live will take the format of speed networking providing a structured, yet informal environment, to meet and connect with fellow SMWF folk. There are a limited number of […]

Introducing #SMWF Connect!

We are pleased to announce the launch of SMWF Connect our brand new networking service for 2012! SMWF Connect provides the opportunity for all workshop delegates, speakers, exhibitor & sponsors to connect pre-event, share knowledge, engage in discussions & pre plan meetings with key folk they are looking to connect with during the show. How does […]

Demystifying Social Media Monitoring

By Kiron Mair, UK Community Manager for Synthesio It’s no big secret that in 2012 social media is driving most of the world’s conversations about anything and everything. But it’s only been in the last three or four years that brands have cottoned on to the idea of social networks being places where their customers […]

The Next Generation of Social Marketing

By Maya Grinberg, Social Media Manager, Wildfire Interactive Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed moments that are likely to echo beyond […]

Social CRM spend set to surpass $1Billion in 2012

With spending on customer service processes and applications to assist sales expected to exceed $1Billion globally this year (Gartner Research),  the hype around Social CRM software is over and  companies are rolling up their sleeves and getting down to business.   While B2C markets have seen the biggest adoption of social CRM, B2B businesses are now […]

A Truly Social Soirée for Social Media Week, with SMWF and Vitrue

We’re soriee’d out after a lovely night at the hospital club with Vitrue and friends of SMWF!  It was great to see everyone last night at the ‘Social Soiree’. The night at the Hospital Club was a facebook gaming, live art creating, ipad dj’ing &  social media chattering  networking night, even the drive back to […]

Foursquare and the growth of location based services on the agenda at #SMWF

This week we wanted to put the spotlight on the Mobile Marketing track taking place on day 2 of this year’s SMWF Europe (27th-28th March, Olympia London). According to a recent report by Berg Insight, the mobile advertising market is growing by over a third year-on-year, and is expected to be worth EUR 17.2billion by […]

How to tackle the risks of social media

By Lance Concannon, UK social media lead at Text 100 Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This raises a couple of questions; […]

New conference tracks announced for #SMWF Europe 2012

The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27th and 28th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space and much more… New for […]

Why 2012 is the year for location based marketing.

Following a landmark year for location based services, mobile marketers are looking towards 2012 as the year when location based technology will pervade many of the services available on users’ handsets. Last year Foursquare reported that over 15 million users and 600,000 businesses had joined the platform, resulting in over a billion check-ins. Location technology […]

#SMWF in pictures – A big thank you to all that attended!

A big thank you to those that attended the Social Media World Forum in New York. Also a special thank you to all the speakers, sponsors, exhibitors & media partners we enjoyed working with you and look forward to meeting you all again next year! Greg Cargill kicks off the Social Media Hub with the Fundamentals of […]

How social media is changing the meaning of “Friend” #SMWF

Some great discussion this morning at SMWF in New York, Ted Rubin, social marketing specialist and social media entrepreneur Pete Shankman hosted an engaging discussion about how the meaning of the word ‘friend’ is being warped by peoples’ use of social media. Clicking on a box does not make us friends, was the gist, and […]

Marketwire’s top #socialmedia tips – part 2 #SMWF

Companies in the social media space are constantly looking for advice and new ways that they can make sure their efforts in the space are working. While there are no definitive answers, as every company’s goals will require different methods of showing success, there are a few tips that can be followed for guidelines along […]

Win a free pass to #SMWF N. America!

This November the Social Media World Forum will be landing in New York and we are giving you the chance to win an access all areas workshop pass as well as an invitation to the evening networking party. What can you expect from #SMWF N. America? SMWF North America will be providing a format for […]

Three steps to help manage your social reputation at #SMWF N.America

Managing your business across the social space is a little more complex than simply having a facebook page or twitter account. Much of social reputation comes down to educating internally and ensuring that those within the business are aware of the core values and key messages that should be portrayed. How to manage your social […]

Build a bespoke Facebook page for your brand with @Pagemodo at #SMWF Asia

To brands Facebook isn’t about playing games, it’s all about starting new relationships as well as building and supporting existing ones. With over 550 million users Facebook is something at brands cannot afford to ignore, but with over 3 million fan pages how do you stand out from your competition? Pagemodo have created the fastest […]

The top 5 tips for securing a job in Social Media – in partnership with e2i

If you’re looking for a job, your online profile is more important to you now than ever before, even more so if you are looking for a job within social media! Social media now plays a role in finding, positioning and promoting yourself to your potential future employer. With strong competition from other applications social […]

Talkbox announced as official Apps World and SMWF Asia event app

An interactive conference deserves an interactive app. SMWF and Apps World Asia have teamed up with TalkBox to develop this year’s event app, bringing you a unique way to communicate at this year’s conference. TalkBox is all about sending messages with your voice. It’s an application dedicated to saving you the trouble and time of […]

MEF free to attend workshops featuring Arsenal F.C @ #SMWF Asia

SMWF Asia are delighted to welcome back MEF for the 2nd year.  The Mobile Entertainment Forum will be hosting a free to attend session within the Developer/Social Media Hub on day two from 11.30am. The MEF line up of sessions will explore the cross-over between the mobile app platform & social media and provide an […]

Top 5 ways social media has changed PR.

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper. This development caused PR professionals […]

Social Fun & Games at this year’s #SMWF Asia

Playfish’s Andrew Mo is the latest addition to the growing number of speakers at this year’s #SMWF Asia.   Mo, the general manager of the China Studio, is a leading creator of award winning social games and will be chatting about his experience in the area at this year’s conference.

Twitter for Social Good High on #SMWF Asia’s Agenda

#SMWF Asia are delighted to announce the addition of Twitter to the ever growing conference program set for Suntec Centre, Singapore this September.    Leading in social innovation Twitter’s own Claire Diaz Ortiz (@ClaireD, http://clairediazortiz.com) will be at #SMWF presenting on ‘Twitter for Social Good’ and leading a panel discussion on social media and the charity […]

#SMWF Asia to provide social media marketing advice, analysis and insight

SMWF Asia comes to Singapore on 1-2 September, offering social media marketing advice and in-depth insight into how brands and businesses across Asia are using channels like Facebook and Twitter to connect with their customers, build communities, monitor brand reputation, advertise and even sell their products directly. Some of the world’s leading social media thinkers […]

#SMWF and #AppsWorld Africa 2011 – Thank you Cape Town

That’s Social Media World Forum and Apps World Africa done for 2011, a fascinating peak into the African social media marketing and apps industry space, made vibrant and given serious buzz by the enthusiasm of the people that attended. Thanks to the 1000+ African and international programmers, marketers, experts and entrepreneurs that came down to […]

Social Media catches #RoyalWedding fever #SMWF

As the big day approaches, the internet, if it was a biscuit, would be largely royal wedding flavoured. And having finally gotten over the crushing disappointment at not receiving an invite, SMWF blog is beginning to get caught up in the party atmosphere. According to Bing, the number of blogs about the wedding has more […]

Location, Location

Location based marketing brings with it pros & cons and we are ready to tactic this new platform and unravel the trail of a successful location marketing strategy. How does this new form of marketing change a brands rapport with their audience and how do we successfully build relationships, as well as generate awareness and […]

Happy New Year SMWF folks!

SMWF are very excited about hosting the 3rd annual event for the Social Media World Forum and with a new year comes a new look, increased interactively and networking opportunities plus an action packed workshop agenda. New for SMWF Europe 2011 ……….

Meet the SMWF Asia 2010 advisory board!

This year we are pleased to have introduced an advisory board of leading social media experts. The role of the SMWF Asia advisory board is to support us in shaping our 2-day conference agenda, by advising on key hot topics, and industry news, interactive conference formats, viewing speaker submissions, and continuously supporting the conference team […]

Toys R Us Case study to be presented at SMWF Asia

With the conference agenda really starting to take shape, we thought we would update you on one of the highlights taking place on day 1! Argha Sen, Head of Marketing and CRM, for Toys R Us Asia – the world’s #1 toy retailer, will be sharing his experiences of how Social Media fits into the […]

SMWF Asia is back!

Social Media World Forum Asia is back for 2010!  The event  will be taking place at the larger venue – The Suntec Conference Centre on the 22nd & 23rd of September 2010, before the F1 Singapore night race, allowing people to stay over the weekend and visit the race, and enjoy the parties 🙂 New […]

How important is it to measure social media?

A large brand said to us recently that it wasn’t considering a social media strategy, because if you “get the product right, the rest will take of itself”. It was taking a ‘trust to luck’ approach, relying on spontaneous word of mouth recommendations to drive users of its product. In one way, it has a […]

Social Media World Forum, London 2010 Round-up!

The Six Degrees team have just about recovered from the Social Media World Forum #SMWF last week. We would like to say a big thank you to everyone who came along, tweeted, networked and blogged. Social Media World Forum 2010 video – can you spot yourself? During the two days a lot of issues and […]

Build a Safe & Secure Social Networking Environment with SPARK Social

In light of the recent negative publicity and criticism surrounding social media and in particular social networking platforms such as Facebook. It has become apparent that while everyone recognises that Social Networking is a powerful platform to help people and businesses share information and experiences, strong actions and immediate measures need to be put in […]

Interview with Freddie Laker, Director of Digital Strategy, SapientNitro

Freddie Laker from Sapient Nitro will be keynoting at the social media world forum on the 15th March, and we caught up to ask him a few questions pre event on his tips using social media. 1. From your experience, if you had to recommend one tip for using social media what would it be? […]

The Social Shindig ‘Official Networking Party’

The Social Shindig party, the official networking party of Social Media World Forum will be taking place on the middle evening of the event.All conference pass delegates are invited to head over to the Archangel venue situated opposite the Kensington Royal Garden Hotel.  The venue is a10 min walk from Olympia & The Hilton Olympia […]

Official Event Hotel

Hilton London Olympia – 380 Kensington High Street London W14 8NL, United Kingdom We are pleased to have partnered with The Hilton London Olympia Hotel to offer all Social Media World Forum visitors a discounted room rate for the 14th, 15th & 16th March 2010. We only have a limited number of rooms reserved, so […]

New VIP Bloggers Passes

New for 2010, we have introduced a Bloggers Pass for the event.   Bloggers Passes are available for New Media/Social Media bloggers looking to cover the show and become a Blogger Supporter for the event. All bloggers passes will include the below: Access to all five conference streams over the two days – Social Media, Social […]

iGaming join as Media Partner

We are pleased to announce that iGaming have joined us as a Media Partner for Social Media World Forum. iGaming Business has been involved in the iGaming sector for over 8 years. We specialise in publishing and providing high level information to the iGaming sector through magazines, events, websites and intelligent reports. With over 16,000 […]

Early Bird Extended!

The Social Media Series Team are getting in the festive spirit and have decided to extend the 25% early bird discount until the 15th Jan, providing you with a couple more weeks to take advantage of this great saving!

Social networking users to exceed 95 million by 2013 (Parks associates report)

Social networking is moving to the television, driven by a young audience interested in video features such as multiplayer games, chat, and content discovery. This trend will help increase U.S. ad spending in social media to almost $3 billion by 2013, according to Parks Associates. The international research firm, in its report Social Media & […]

Immediate Future Joins Social Media World Foru

We are pleased to announce that Immediate Future have joined  the Social Media World Forum on the 15th & 16th March. Immediate future is at the heart of social media pr, releasing a study of the top 100 brands in social media, and recently using google trends to compare leading social networks in terms of […]

25% Discount on Conference Bookings

We are pleased to announce that we are offering a huge early bird saving of 25% on all conference passes for the Social Media World Forum event taking place on the 15th & 16th March, at Olympia Conference Centre, London. Our Early Bird saving can save up you to £340* if you book before the […]

Q Interactive reveal survey results on women in social gaming

Last week at the Social media World Forum in San Francisco, Q Interactive outlined some recent research findings as part of their presentation.  Part of the dynamic dialogue centered on how consumers are engaging with social gaming – An area that has received a tremendous amount of attention over this past week.

Welcome to the Social Media Series Blog

The Sixdegrees team are very excited about the launch of our new events blog. We will be keeping you up to date on all our new event developments in the lead up to our Social Media World Forum, Social TV & Cloud Computing events.

New Event Structure & Rebranding

The events team have been busy behind the scenes looking at the structure of our events and how we can bring you, our audience, the most value from attending the events. Social Media World Forum, Social TV World Forum & Cloud Computing Congress events will now be a platform to bring together all sectors from […]