Category: North America

A vast majority of social activity starts on mobile, and for brands and marketers the challenge of how to get your content consumed through mobile social media. This year’s Apps World N. America agenda will feature the world’s biggest social networks, Facebook, Twitter, LinkedIn and Pinterest. The social media giants

With two jam-packed days of content, frequent networking opportunities and the best of the industry at your fingertips, it’s easy to miss some of the messages being spread at #SMWF N. America. Merlin Ward, account strategist at Renegade, has six lessons from some of social media’s brightest brains at last

Thank you to everyone who came along to this week’s #SMWF at the Sentry Centers in New York. With some of the social media industry’s brightest and best headlining the agenda the two days were jam packed with debate and discussion around the future of social media marketing. Special thanks

Doodle.ly the doodle people will be joining us at #SMWF, doodling all the action at next week’s show.  Check out some of the pre show doodles below. You can join in with your own doodles here, make sure to tweet them into the hashtag #SMWF!

#SMWF kicks off in New York in two weeks, and we’re excited to announce that Shane Steel, Twitter’s global director of marketing sales is one of our headline keynotes. Twitter, which took a little over three years to reach a billion tweets, now sees almost the same number of tweets

Events across the east coast of North America over the past few days have again demonstrated the unique power of social media to unite emergency reaction efforts and connect people in times of crisis. As events unfolded and the largest ever Atlantic hurricane began to wreak havoc on one of

For any social media marketer worth their salt, engagement is the holy grail. It’s also a tangible, quantitative attribute which puts you ahead of the rest – and not everyone realizes this. #SMWF sponsors, #engagementlabs, explains what needs to be done to push engagement to the next level… I think most of

In a world full of ‘take’, we can’t underestimate the qualities of ‘give’ in social media marketing. Ted Rubin, Chief Social Marketing Officer at Collective Bias and #SMWF speaker, discusses Return on Relationship: what you do in building social bridges might not be an instant win, but it can put

#SMWF is very pleased to announce that Sprinklr, the social media management system, has joined us as Gold Sponsors for the event at Sentry Centers, New York, on 27-28 November. Sprinklr’s Social@Scale product helps enterprises mature in their social sphere, with thousands of users in various countries utilising the system and has

With just 6 weeks until #SMWF N. America, don’t miss your chance to take full advantage of the early bird discount ending this week! Register before Friday (Oct 19th) at 1800 EST and save up to $300 on your pass. This year’s show, taking place at the Sentry Centers on

#SMWF is very pleased to announce that Wildfire, the social media marketing tool designers, has come on board as a Platinum Sponsor for the event at the Sentry Centers, New York on Nov 27th – 28th, alongside speaking at the social marketing track. Wildfire’s opinions and insight will undoubtedly be

A big thank you to those that attended the Social Media World Forum in New York. Also a special thank you to all the speakers, sponsors, exhibitors & media partners we enjoyed working with you and look forward to meeting you all again next year! Greg Cargill kicks off the Social Media

Some great discussion this morning at SMWF in New York, Ted Rubin, social marketing specialist and social media entrepreneur Pete Shankman hosted an engaging discussion about how the meaning of the word ‘friend’ is being warped by peoples’ use of social media. Clicking on a box does not make us

For all those driving to the event next week here is a list of all the car parking facilities near the Javits Centre in New York. There is no parking at the Javits Center.  However, there are a variety of lots open nearby, ranging from 24-hour, 7-days a week, to more

Social Media World Forum N. America is almost upon us. The event is designed specifically to help delegates build valuable connections in New York and the rest of the digital world. We have compiled a few of suggestions suggestions for how you can get the most out of getting connected at the

According to a study by SAS and the Harvard Business Review, by 2012, 88% of companies will use social media worldwide. Well, 2012 is just around the corner, and if you haven’t taken the steps to make your business socially active and aware, now is a great time to start!

This November the Social Media World Forum will be landing in New York and we are giving you the chance to win an access all areas workshop pass as well as an invitation to the evening networking party. What can you expect from #SMWF N. America? SMWF North America will

Ted is a leading social marketing strategist and coined the term ROR: Return on Relationship,  a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing

On Nov 1 -2 at the Javits Center, Robert Harles, Global Head of Social Media for Bloomberg will be discussing how to integrate social media into a traditional organisation. We caught up with Robert to ask him a few social media based questions: 1. How did you get your start

Back in 2010 NASA rolled out a new branded partnership with Foursquare, straight off the heels of announcing the space agency was teaming up with another geo-location based social platform, Gowalla. The partnership features a customised section on the Foursquare website, where NASA provides official information about the space program

1. Two days of action packed engaging content within 30+ sessions, across three tracks covering all aspects of the social media & apps ecosystem. 2. 100+ speakers from top names in the industry including Twitter, AT+T, Radian6, Google TV, Yahoo and Bing. 3. Unique opportunity to network with 2500+ attendees

Managing your business across the social space is a little more complex than simply having a facebook page or twitter account. Much of social reputation comes down to educating internally and ensuring that those within the business are aware of the core values and key messages that should be portrayed.

Last week at the Social media World Forum in San Francisco, Q Interactive outlined some recent research findings as part of their presentation.  Part of the dynamic dialogue centered on how consumers are engaging with social gaming – An area that has received a tremendous amount of attention over this