Category: News

With #SMWF 2015 now just around the corner, we’ve been catching up with one of our many exciting speakers Tom Edmonds, Conservative Party Director of Digital and Creative. We’ve been asking him his views on social media and digital marketing, and what to expect from our Day One Keynote Panel: The post The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital and Creative for the Conservative Party. appeared first on #DMWF Amsterdam.

For content provider News UK social media has had a huge impact on what and how and what it produces for its readers. The shift in its business has seen big changes as consumers become publishers in their own right – so is it change without risk? We interviewed News The post How News UK ensures its content provokes emotion – whether that’s intrigue, tears or laughter. appeared first on #DMWF Amsterdam.

Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the The post How Ford Motor Company moved from content provider to content creator appeared first on #DMWF Amsterdam.

Hats off to the content marketers at Dolmio this week whose Pepper Hackers campaign is a truly brilliant example of a brand thinking laterally and yet still remaining completely on message. The Dolmio Pepper Hacker campaign, which has already amassed nearly 2 million views on YouTube since its launch, has The post Why great content marketing is about thinking laterally appeared first on #DMWF Amsterdam.

Guest Post from @digimindci     If a tree falls in the woods, and no one is around to tweet or take a selfie with it, does it really make a sound? The answer: probably not. Today, news without social media is at best sluggish and at worst non-existent, so

With three months until #SMWF 2014 we’re  pleased to announce our most recent sponsor with community software and social media marketing specialist Lithium, who is joining the #SMWF line-up as the Diamond Sponsor for the event.

Social media continued to become more integral than ever this year to how we communicate, market, sell and do business and here we bring you the eight social media trends of 2013. 1)      New advertising options  There were a number of changes to the social media advertising landscape in 2013

We are always keen to find out what you want to hear more about at #SMWF and earlier this month held a meeting with our #SMWF advisory board members to find out what key topics they felt we should be covering in next year’s event at the end of March.

Despite the hype surrounding the official Myspace relaunch this week it’s hard not to feel a little bit sorry for the beleaguered social networking site. Once in prime position as the largest social network in the world its 30 million global monthly users are dwarfed by Twitter’s 200 million and

By: Joel Windels, Lead Community Manager, Brandwatch  Recently, the hot topic in the social world has been social media and TV. And for good reason; this year, social media activity during the Super Bowl was reportedly 3 times higher than in 2012 and, in February, Twitter bought TV analytics company BlueFin Labs,

We’re delighted to announce the launch of the official #SMWF app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of #SMWF attendees before, during and after the show, by putting the following features and information at their fingertips: – Full event schedule

By: Heidi Myers, Marketing Communications Manager, UK, Middle East & Africa, Meltwater This year, social media changed the way the world saw the Oscars. The celebrity world has always remained a mystery, with outsiders waiting eagerly to catch a glimpse of their favourite star on the red carpet. But with the rise

A vast majority of social activity starts on mobile, and for brands and marketers the challenge of how to get your content consumed through mobile social media. This year’s Apps World N. America agenda will feature the world’s biggest social networks, Facebook, Twitter, LinkedIn and Pinterest. The social media giants

We are pleased to have partnered with the below hotels to offer all #SMWF delegates a discounted room rate for the 17th, 18th and 19th March 2013. We have a limited number of rooms are available at each hotel, so we do recommend making your reservation soon!  

With just 2 months until the 5th #SMWF Europe, don’t miss your chance to take full advantage of the early bird discount ending this week! Register before Friday (18th Jan) at 1800 GMT and save up to £300 on your pass. This year’s show, taking place at The Brewery, London

Events across the east coast of North America over the past few days have again demonstrated the unique power of social media to unite emergency reaction efforts and connect people in times of crisis. As events unfolded and the largest ever Atlantic hurricane began to wreak havoc on one of

For any social media marketer worth their salt, engagement is the holy grail. It’s also a tangible, quantitative attribute which puts you ahead of the rest – and not everyone realizes this. #SMWF sponsors, #engagementlabs, explains what needs to be done to push engagement to the next level… I think most of

Pinterest has made a big dent in the world of social sharing in the past year. Quickly shooting up the social media pyramid, Pinterest ranked as number three social media website in a recent Experian Hitwise report following Facebook & Twitter and just ahead of LinkedIn. Having gained a reputation

With just 6 weeks until #SMWF N. America, don’t miss your chance to take full advantage of the early bird discount ending this week! Register before Friday (Oct 19th) at 1800 EST and save up to $300 on your pass. This year’s show, taking place at the Sentry Centers on

Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today. Gartner focused on a three point strategy for organisations looking to fully utilise their social media response: •

That’s SMWF Europe over for another year; thanks to everyone who took time out of the ludicrously summery weather to come indoors and listen to a host of social media experts waxing lyrical about the developments in our industry. After Chris Brogan tore down our preconceptions and misapprehensions on the

SMWF is nearly upon us. On tomorrow the doors of Olympia will open on one of this year’s most eagerly anticipated social media events; offering six conference tracks, a bustling exhibition space, and more industry movers, shakers and deal-makers than you could shake a stick at. Read on for some

                      The official SMWF 2012 app is now available to download from the iTunes App Store now providing you with instant access to the latest agenda, speaker details, floor plan and exhibition information.

By Dan Baxter, Managing Director, Text 100  Text 100 is sponsoring Social Media World Forum in London next week. We’re doing this not just because we fundamentally believe in the power of social but also because we feel we are at a crucial point in its maturity. Social media has

The Social Media World Forum Europe 2012 is kicking off next week on 27-28th March at the Olympia 2 in London. The event boasts a packed agenda with over 150 speakers, delivering top notch insigh and discussion on the social media trends. We’ve created a speaker index that allows you

A feature that is hard to miss and central to the SMWF networking hub within the expo area is the Tweet Wall, an innovation by our partners ultraknowledge. The SMWF Tweet Wall will be back and this year we have teamed up with Text 100, an award winning public relations consultancy,

By Maya Grinberg, Social Media Manager, Wildfire Interactive Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed moments that

Twenty years ago Gerald Ratner described the jewellery his stores sold as ‘crap’ at the Institute of Directors annual conference. Days later his organisation had seen £500m wiped off its value. It’s reputation unsalvageable. Had Gerald made the same faus pas today his company reputation would have been destroyed in

With spending on customer service processes and applications to assist sales expected to exceed $1Billion globally this year (Gartner Research),  the hype around Social CRM software is over and  companies are rolling up their sleeves and getting down to business.   While B2C markets have seen the biggest adoption of social

By Anders Lundin, EMEA Digital Lead for Text 100 There is no doubt that LinkedIn has taken the position as one of the leading social platforms for B2B communications. LinkedIn currently has around 150 million users and the platform is used almost exclusively for business contacts and business communication, which

By Lance Concannon, UK social media lead at Text 100 Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This

The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27th and 28th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space

We are pleased to have partnered with both the K West & The Hilton London Olympia to offer all SMWF visitors a discounted room rate for the 26th, 27th & 28th March 2012. Only a limited number of rooms are available at each hotel, and the rate is only available

By Christer Holloman author of ‘The Social Media MBA’  For how much longer will we call ‘smartphones’ just that and not simply ‘phones’? ‘Smart phones’ will be the de facto standard in a not too distance future (it’s already the case in certain clusters), the long name will eventually be made

SMWF Asia are delighted to welcome back MEF for the 2nd year.  The Mobile Entertainment Forum will be hosting a free to attend session within the Developer/Social Media Hub on day two from 11.30am. The MEF line up of sessions will explore the cross-over between the mobile app platform &

There was a time, when marketing and PR professionals could take their time, having hours until daily newspaper deadlines. Today, however, it is a completely different story and minutes can make the difference between being part of the buzz of the latest headline or being yesterday’s fish and chip paper.

As the big day approaches, the internet, if it was a biscuit, would be largely royal wedding flavoured. And having finally gotten over the crushing disappointment at not receiving an invite, SMWF blog is beginning to get caught up in the party atmosphere. According to Bing, the number of blogs

Guest blog from Demand Media, silver sponsor of SMWF Europe and in the comScore Top 30 Global Network of Premium Online Brands . Thank you for attending the Social Media World Forum and for joining our discussion panel “Examining the Social Shopper” where you met our VP of European Sales

With the SMWF’s fantastic early bird saving of £100 coming to an end this Friday we recommend you secure your place for the event as soon as possible! With the show promising to be cracking, with action packed workshops on both event days covering – building your social media marketing

The Mobile Entertainment Forum have partnered with Six Degrees to bring you a free half day on Mobile @ the Social Media World Forum Asia. The Free to attend workshops provide a current overview of the mobile social networking market, highlighting obstacles from leading social networks, operators and start up

Kyle (Young Eul) Kim, Head of Open Platform/Director for SK Communications – Cyworld has just confirmed that he will taking part in the social gaming panel at this year’s SMWF in Singapore. The panel will be addressing the Asian online gaming market and how these games can be monetized.  Kyle

After the great success in London in March 2010, the Social TV Forum is continuing its journey to the Asian TV applications and widgets market (www.socialmedia-forum.com/asia) opening its doors at Suntec in Singapore on 22nd September 2010.

Twitter has become one of the quickest platforms for the distribution of the latest breaking news, the “retweet” function allowing instant spread of breaking news.  A ‘tweet’ can be “retweeted” just a few times, yet reach a huge number of users.  This goes further toward strengthening the six degrees of