Category: London

We are always keen to find out what you want to hear more about at #SMWF and earlier this month held a meeting with our #SMWF advisory board members to find out what key topics they felt we should be covering in next year’s event at the end of March.

#SMWF Europe is to return to The Brewery in London next year after the dates for the 2014 exhibition were announced this week. Running from the 31 March- 1 April the two day conference will again provide a showcase for the industry’s biggest thought leaders who will share their unique

We hope you’ve enjoyed the last two days of interactive debate and discussion at #SMWF as much as we have! Thank you to everyone who attended and made the event so productive and engaging. Here are our photo highlights of the last two days!

We’re delighted to announce the launch of the official #SMWF app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of #SMWF attendees before, during and after the show, by putting the following features and information at their fingertips: – Full event schedule

By: Heidi Myers, Marketing Communications Manager, UK, Middle East & Africa, Meltwater This year, social media changed the way the world saw the Oscars. The celebrity world has always remained a mystery, with outsiders waiting eagerly to catch a glimpse of their favourite star on the red carpet. But with the rise

#SMWF will be returning to London in less than 4 weeks with an action packed agenda boasting over 50 of the world’s leading social brands, who will be delivering top notch insight and discussion on social marketing trends. The stellar line-up includes representatives from Coca-Cola, Danone, World Bank, Carlsberg, New

#SMWF Europe is pleased to welcome some of the world’s most exciting social marketing players to this year’s agenda and demo area exhibition. Find out more about them below: Platinum Sponsors Lithium Lithium social solutions help the world’s most iconic brands to build brand nations— vibrant social web and online

#SMWF Europe is extending the new model successfully pioneered at the New York show last year, delivering high-level practical content and advice across smaller interactive breakout workshops. The London show in March will deliver more opportunities to get hands on and creative than ever before with the launch of the

We are pleased to have partnered with the below hotels to offer all #SMWF delegates a discounted room rate for the 17th, 18th and 19th March 2013. We have a limited number of rooms are available at each hotel, so we do recommend making your reservation soon!  

With just 2 months until the 5th #SMWF Europe, don’t miss your chance to take full advantage of the early bird discount ending this week! Register before Friday (18th Jan) at 1800 GMT and save up to £300 on your pass. This year’s show, taking place at The Brewery, London

Social media is certainly on the agenda at Apps World in Earls Court 2, London on 2-3 October, with Facebook, Foursquare and Google all confirmed for the industry-leading event. Facebook will be present and featured as a case study at the two-day free to attend Droid World track, with developer

We’re all BBQ’d out after a lovely (and surprisingly dry) evening at Vibe Bar, Brick Lane! The night was filled with Mama’s tasty Jerk Chicken, social media chatter and pub quiz banter as teams went head to head on the #SMWF Pub Quiz! Big congratulations to the team at @gravytrainLtd

The arrival of our British summer time has got us in the BBQ mood! We wanted to invite you to come along to our first ever SMWF Summer BBQ taking place at Vibe Bar on 17th July. It’s a great opportunity to catch up with your social media peers as

Writing about social media is exciting – it’s a bit like writing about the emergence of the Web in the mid-1990s, which I did. A brand new medium, very exciting but very quickly people take it as read that we’re all webbed up, or ‘social’ now. Understandably they want to

By Luca Benini, Managing Director, Europe, Buddy Media The 2012 version of SMWF London had a different feel than last year. Last year, I saw app developers everywhere I looked. But in 2012, these app developers were mostly replaced by social software and platform companies like Buddy Media. In my

That’s SMWF Europe over for another year; thanks to everyone who took time out of the ludicrously summery weather to come indoors and listen to a host of social media experts waxing lyrical about the developments in our industry. After Chris Brogan tore down our preconceptions and misapprehensions on the

It was great to see everyone and celebrate the industry at the Social Soiree! We hope you’re all feeling fresh and ready for another exciting day of discussion and insight. Today alongside the keynote track the Enterprise and B2B Marketing workshops will be taking place as well as the Mobile

We hope you’ve enjoyed the action packed agenda today, now it’s time to sip some drinks and catch up with everyone at the show at tonight’s Social Soiree! We’ll be at JuJu in Chelsea from 7.30pm tonight for some serious social media networking, with a DJ, dance floor and a

SMWF is nearly upon us. On tomorrow the doors of Olympia will open on one of this year’s most eagerly anticipated social media events; offering six conference tracks, a bustling exhibition space, and more industry movers, shakers and deal-makers than you could shake a stick at. Read on for some

                      The official SMWF 2012 app is now available to download from the iTunes App Store now providing you with instant access to the latest agenda, speaker details, floor plan and exhibition information.

The advent of social media has changed the music industry for good. With fans able to source and share music using Spotify, Facebook and YouTube, it’s never been more important for record labels to become digitally aware. But what challenges does this bring for the music industry? The Drum caught

By Nico Jacquart, Director, Digital Blighty No matter what your business, you can use guest blogging to build brand awareness and grow your customer base. Guest blogging provides a way for you to reach readers through an established platform. A guest blog post is one made by someone other than

The Social Media World Forum Europe 2012 is kicking off next week on 27-28th March at the Olympia 2 in London. The event boasts a packed agenda with over 150 speakers, delivering top notch insigh and discussion on the social media trends. We’ve created a speaker index that allows you

The SMWF Connect Live networking sessions will be taking place at SMWF on both days of the event for paid delegates, speakers, sponsors & exhibitors. SMWF Connect Live will take the format of speed networking providing a structured, yet informal environment, to meet and connect with fellow SMWF folk. There

by Margaret Donnelly, Director of Marketing, Meltwater Buzz For all the thought leadership, case studies, and best practices guides available today, many businesses are still having a hard time applying those principles and practices to their own unique circumstances. At every social media conference I attend, I overhear the same type

By Ed Hadley, Senior Marketing Manager at Neolane  Imagine  world where the email that hit your spam filter actually came from the people and brands you know and trust, via your social networking news feed updates. We can become so bombarded with status updates, new “likes” and “shares”, and sponsored

We are pleased to announce the launch of SMWF Connect our brand new networking service for 2012! SMWF Connect provides the opportunity for all workshop delegates, speakers, exhibitor & sponsors to connect pre-event, share knowledge, engage in discussions & pre plan meetings with key folk they are looking to connect with

By Kiron Mair, UK Community Manager for Synthesio It’s no big secret that in 2012 social media is driving most of the world’s conversations about anything and everything. But it’s only been in the last three or four years that brands have cottoned on to the idea of social networks

Retailers and brands are discovering new ways to gain valuable customer insight through their use of social media. By creating online social communities, retailers are not only able to build brand loyalty but receive feedback on their products and gain insight for future projects. A recent report found that 85%

By Maya Grinberg, Social Media Manager, Wildfire Interactive Summing up social marketing in 2011 and making predictions for the coming year is a daunting task! 2011 saw more industry growth than any other year; we saw the widespread acceptance of social marketing for B2B companies, and we witnessed moments that

Twenty years ago Gerald Ratner described the jewellery his stores sold as ‘crap’ at the Institute of Directors annual conference. Days later his organisation had seen £500m wiped off its value. It’s reputation unsalvageable. Had Gerald made the same faus pas today his company reputation would have been destroyed in

With spending on customer service processes and applications to assist sales expected to exceed $1Billion globally this year (Gartner Research),  the hype around Social CRM software is over and  companies are rolling up their sleeves and getting down to business.   While B2C markets have seen the biggest adoption of social

By Anders Lundin, EMEA Digital Lead for Text 100 There is no doubt that LinkedIn has taken the position as one of the leading social platforms for B2B communications. LinkedIn currently has around 150 million users and the platform is used almost exclusively for business contacts and business communication, which

We’re soriee’d out after a lovely night at the hospital club with Vitrue and friends of SMWF!  It was great to see everyone last night at the ‘Social Soiree’. The night at the Hospital Club was a facebook gaming, live art creating, ipad dj’ing &  social media chattering  networking night,

This week we wanted to put the spotlight on the Mobile Marketing track taking place on day 2 of this year’s SMWF Europe (27th-28th March, Olympia London). According to a recent report by Berg Insight, the mobile advertising market is growing by over a third year-on-year, and is expected to

By Lance Concannon, UK social media lead at Text 100 Speak to any senior corporate comms exec about the barriers that prevent them from using social media more in their organisation, and I guarantee that the issue of ‘risk’ will usually come close to the top of the list. This

The SMWF team are excited to announce that the fourth annual SMWF Europe event will be taking place on 27th and 28th March at Olympia in London. This year’s show is your chance to experience a packed agenda of interactive workshops, combined with unique networking opportunities, a bustling exhibition space

We are pleased to have partnered with both the K West & The Hilton London Olympia to offer all SMWF visitors a discounted room rate for the 26th, 27th & 28th March 2012. Only a limited number of rooms are available at each hotel, and the rate is only available

By Christer Holloman author of ‘The Social Media MBA’  For how much longer will we call ‘smartphones’ just that and not simply ‘phones’? ‘Smart phones’ will be the de facto standard in a not too distance future (it’s already the case in certain clusters), the long name will eventually be made

Following a landmark year for location based services, mobile marketers are looking towards 2012 as the year when location based technology will pervade many of the services available on users’ handsets. Last year Foursquare reported that over 15 million users and 600,000 businesses had joined the platform, resulting in over

As the big day approaches, the internet, if it was a biscuit, would be largely royal wedding flavoured. And having finally gotten over the crushing disappointment at not receiving an invite, SMWF blog is beginning to get caught up in the party atmosphere. According to Bing, the number of blogs

A big thank you to those that attended the Social Media World Forum in London Special thank you to all the speakers at the event, sponsors, exhibitors & media partners – have a look down the shots and see if you can spot yourself!!

Guest blog from Demand Media, silver sponsor of SMWF Europe and in the comScore Top 30 Global Network of Premium Online Brands . Thank you for attending the Social Media World Forum and for joining our discussion panel “Examining the Social Shopper” where you met our VP of European Sales

LEWIS PR COO Paul Charles will be chairing the SMWF “Social Media for crisis management” panel at 16:50, on day one of the event on 29 March. The session will cover some of the recent catastrophes to have hit the news, and will involve some of the people who were,

The Official SMWF Social Soiree – In Association with EURO RSCG LONDON Integrated Communication Sponsor Get your party shoes on! The countdown to the SMWF Soiree has started; and this year the SMWF team along with party EURO RSCG London are organising the Social Media Bash of the year! Located

With just over two months to go before SMWF Europe kicks off on the 29th March, we recommend booking your hotel room to avoid disappointment. We have partnered with the Hilton London, Olympia Hotel to offer all SMWF visitors a discounted room rate for the 28th, 29th & 30th March

Location based marketing brings with it pros & cons and we are ready to tactic this new platform and unravel the trail of a successful location marketing strategy. How does this new form of marketing change a brands rapport with their audience and how do we successfully build relationships, as

With networking being at the heart of Social Media, what better way to embrace this element than to arrange your own Meetup? We are inviting sponsors, exhibitors and visitors to maximum the opportunities SMWF presents with key industry figures all in town. Whether you are thinking about hosting a drinks

SMWF are very excited about hosting the 3rd annual event for the Social Media World Forum and with a new year comes a new look, increased interactively and networking opportunities plus an action packed workshop agenda. New for SMWF Europe 2011 ……….

Below Huzu asked brands and agencies from the Social Media World Forum March just gone ‘Why Are some brands still reluctant to put spend into Social Media Marketing?’ The Brands’ Perspective Huzu is a social media technology company. Licensing its white-label social media platform to brands and agencies. Allowing them

Twitter has become one of the quickest platforms for the distribution of the latest breaking news, the “retweet” function allowing instant spread of breaking news.  A ‘tweet’ can be “retweeted” just a few times, yet reach a huge number of users.  This goes further toward strengthening the six degrees of

A large brand said to us recently that it wasn’t considering a social media strategy, because if you “get the product right, the rest will take of itself”. It was taking a ‘trust to luck’ approach, relying on spontaneous word of mouth recommendations to drive users of its product. In

Over a week ago since the event and the team are starting to catch their breath! All delegates will have now received an email containing login details to access all the event presentations. Courtesy of our exhibitor John Cassidy Photography, we have a selection of event photos ready to view

The Six Degrees team have just about recovered from the Social Media World Forum #SMWF last week. We would like to say a big thank you to everyone who came along, tweeted, networked and blogged. Social Media World Forum 2010 video – can you spot yourself? During the two days

In light of the recent negative publicity and criticism surrounding social media and in particular social networking platforms such as Facebook. It has become apparent that while everyone recognises that Social Networking is a powerful platform to help people and businesses share information and experiences, strong actions and immediate measures

Freddie Laker from Sapient Nitro will be keynoting at the social media world forum on the 15th March, and we caught up to ask him a few questions pre event on his tips using social media. 1. From your experience, if you had to recommend one tip for using social

We are pleased to welcome back Wiley to the Social Media World Forum – this year Wiley will be bringing along some of the top Social media books currently avalible. Wiley was Founded in 1807, John Wiley & Sons Publishers has been a valued source of information and understanding for

Eight months after Nitro Group acquisition, company adopts one brand to represent its fully integrated, multi-channel marketing and commerce offerings to clients

The Social Shindig party, the official networking party of Social Media World Forum will be taking place on the middle evening of the event.All conference pass delegates are invited to head over to the Archangel venue situated opposite the Kensington Royal Garden Hotel.  The venue is a10 min walk from

We are pleased to welcome buy.at Affiliate Network as a gold sponsor for our event. buy.at is a global Affiliate Marketing network and a leading industry player in the UK market.  A wholly owned subsidiary of AOL Advertising, buy.at designs campaigns and tools that add value to our client’s current

Hilton London Olympia – 380 Kensington High Street London W14 8NL, United Kingdom We are pleased to have partnered with The Hilton London Olympia Hotel to offer all Social Media World Forum visitors a discounted room rate for the 14th, 15th & 16th March 2010. We only have a limited

Penny Power, Author, International Speaker, Entrepreneur and founder of Ecademy talks about the role of social networks for modern professionals. Penny Power is a published author, a highly engaging speaker and one of the UK’s most inspirational and successful female entrepreneurs. Penny founded Ecademy, the UK’s first social network for

To be in for a chance to attend the “Must attend” Social Media event of the year FREE, simply take part in our Re-Tweet competition! It’s Really Easy to Enter All you need to do is put your Social Media skills to the test and re-tweet our competition tweet on

We are pleased to announce that iGaming have joined us as a Media Partner for Social Media World Forum. iGaming Business has been involved in the iGaming sector for over 8 years. We specialise in publishing and providing high level information to the iGaming sector through magazines, events, websites and

The Social Media Series Team are getting in the festive spirit and have decided to extend the 25% early bird discount until the 15th Jan, providing you with a couple more weeks to take advantage of this great saving!

We are very excited to have Mark Watts-Jones, Head of Development and Innovation at Orange UK confirmed to speak at the SMWF 2010. Orange recently announced that Twitter users in Europe will soon be able to tweet to each other via their TV sets while watching entertainment and sports shows,

The Social Media World Forum Conference and Exhibition, taking place on 15-16 March 2009 at Olympia in London announced new line up of social networks speaking at the show. The event has also announced a 25% discount for early bird registration until 22nd December.

We are pleased to announce that Immediate Future have joined  the Social Media World Forum on the 15th & 16th March. Immediate future is at the heart of social media pr, releasing a study of the top 100 brands in social media, and recently using google trends to compare leading

We are pleased to announce that we are offering a huge early bird saving of 25% on all conference passes for the Social Media World Forum event taking place on the 15th & 16th March, at Olympia Conference Centre, London. Our Early Bird saving can save up you to £340*

The Sixdegrees team are very excited about the launch of our new events blog. We will be keeping you up to date on all our new event developments in the lead up to our Social Media World Forum, Social TV & Cloud Computing events.

The events team have been busy behind the scenes looking at the structure of our events and how we can bring you, our audience, the most value from attending the events. Social Media World Forum, Social TV World Forum & Cloud Computing Congress events will now be a platform to