Category: data science
Do marketers need to be data scientists: Exploring personalisation, programmatic and big data
Picture source: innovation.internews.org The proliferation of digital and social marketing channel provide an explosion of customer data. CMOs must face the challenges of analysing this data, using it to personalise communications and fully capitalising on the opportunities provided. In this guest posts, Sean Jackson, Chief Marketing Officer at EXASOL explores the The post Do marketers need to be data scientists: Exploring personalisation, programmatic and big data appeared first on #DMWF Series Site.