6 things to avoid in transactional emails
You might think that once a sale has been made, or an email subscription confirmed, that your job is done. You’ve made the virtual handshake, you can have a well-earned coffee and sit down now right? Wrong! (You knew we were going to say that didn’t you?) Transactional emails
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Why you shouldn’t be measuring social media engagement
Anyone who has ever had to justify social media spend will appreciate that it feels good to have figures to cling to. We know that a lot of the value is relatively intangible – it’s about sentiment, awareness, relationship building, loyalty, trust… Yeah, yeah, we get it. But
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4 reasons why you need to start utilising Snapchat in your Social Media Marketing strategy
Snapchat is, relatively speaking, one of the newbies on the social media block. First launched in 2011, it started with a less than desirable reputation. “Is that the one that people use to send dirty pictures when they’re cheating on their wives?” asked one blogger I spoke to recently.
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The subtleties of social signalling and its impact on digital strategy
When you think of social channels like Facebook, what do you picture? Is it people over sharing feelings and pictures of their children? Do you imagine it to be chock full of personal complaints, boasts and holiday snaps? Actually, you’re wrong. Although for a long time Facebook has been synonymous
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How to create a strong and simple call to action
Last week we were in Amsterdam for the latest in our series of digital marketing conferences. The buzz was amazing, and we loved hearing feedback from participants. Twitter was a brilliant source of information too, and watching attendees share the points that have resonated most with them has
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#DMWF Amsterdam Round Up
Back in February, we held an exciting conference in Singapore; the first of 2016. The bar was set high for all future #DMWF conferences. Would Amsterdam deliver in comparison…? …It sure would! Bringing together senior employees & thought leaders from some of the biggest brands in the world to speak in
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How marketeers can use data for predictive campaigns
Campaigning is often based on feeling or experience by marketeers, but the speed of digital developments are forcing businesses to rapidly adapt to the new needs of consumers created by digitization. Of course, marketeers can’t leave their data out of the equation nowadays, however this remains a struggle as
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INFLUENCER OUTREACH PART THREE – Love Chic Living and B&Q
With nearly one million followers on Pinterest and a string of blog awards and accolades under her belt, Jen Stanbrook, creator of the interiors blog Love Chic Living, gets multiple approaches from brands every single day. Jen is well-respected for her simple, elegant style, and great taste, so
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3 Social Media lessons you can learn when you #PowerPuffYourself
We like to think of ourselves as pretty switched on when it comes to digital marketing. Over the last couple of months we’ve shared a whole load of genuinely useful and interesting stuff, with posts on everything from the customer journey to influencer reactions to changes in the
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5 aims of content marketing
Content marketing is an expression you hear a lot nowadays in the marketing world. We know it’s a good thing, we know we all need to do be doing more of it, but be honest, is everyone entirely sure why? One of our panel discussions at our upcoming Amsterdam
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INFLUENCER OUTREACH PART TWO – Blue Chip Holidays with Mother’s Always Right and Not Another Mummy Blog
This month we launched our new series looking at examples of influencer outreach projects, with a look at a project between Slummy Single Mummy and Direct Line for Business. This week we’re talking travel, with a partnership between Blue Chip Holidays and two fantastic parent bloggers; Mother’s Always Right, written
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Happy Birthday Twitter! (Or should we say #HappyBirthdayTwitter?)
Have you noticed yet today that when you like a tweet, you get a rather jolly sprinkle of confetti? Have a go now, it’s fun! The confetti is in honour of Twitter’s 10th birthday, which is today, 21st March. (We’re guessing at least that the confetti is just a
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Bloggers and brands react strongly to Instagram’s announcement over timeline changes
The Internet has been all of a flutter this week over news that Instagram is changing the way it displays pictures. Instagram has long been a favourite of brands and bloggers alike because of the freedom it allows users, and the lack of control it has imposed to
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INFLUENCER OUTREACH, PART ONE – Direct Line & Slummy Single Mummy
This week we’re kicking off a new series, looking at examples of how brands have worked with bloggers to reach new audiences. We’ve got some great case studies lined up for you over the coming months, but we thought where better to kick things off than with an
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6 mobile advertising trends for 2016
Yes, okay, so we’re already in March, we know, but still, that’s over nine months left to create, innovate and generally throw about some cool mobile marketing ideas and initiatives. And nine months in mobile internet time is essentially four years in real life. It’s a bit like dog
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#DMWF Singapore Round Up
The first #DMWF of 2016 kicked off on 29th February at Marina Mandarin in Singapore with marketing professionals from across South East Asia, Australia and the rest of the world coming together to discuss the challenges that the digital future presents. It was great to open the conference with
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#DMWF Singapore begins, plus some thoughts on digital commerce
It’s here! After months of planning, our first digital marketing conference of 2016, #DMWF Singapore kicked off today. It’s hugely exciting to be bringing together so many industry experts and digital marketers, all keen to learn more about the latest trends and develop strategies for the coming year. We
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How to make the modern customer journey work for you
The customer journey used to be a relatively straightforward one. The destination was clear – a shop on the high street, or a chunky catalogue – and the route was equally as straightforward. Marketers everywhere pictured a funnel. They captured a consumer’s attention in the first instance, and
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The World of Digital in 2016
Every year, We Are Social produces a huge study into the behaviours and trends shaping the global digital landscape. We’ve just published our 2016 report – imaginatively entitled Digital in 2016 – which contains a wealth of global overviews, regional comparisons, and in-depth profiles of 30 of the world’s largest economies.
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How fashion brands are harnessing the power of Instagram
(c)marketingweek.com/2015/07/27/how-instagrams-mobile-ad-revenue-will-overtake-google-and-twitter/ “Ready to shoot my first campaign for Burberry Brit fragrances,” announced 16 year old Brooklyn Beckham last week to his six million strong Instagram following. It came alongside an arty black and white shot – striking certainly, but the stuff of photographic genius? Perhaps not. Ready to shoot
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An interview with Rahul Asthana, Regional Marketing Director at Kimberly Clark
Rahul Asthana has over 14 years of brand building, marketing and sales experience working on the largest brands with the largest FMCG companies in the world. Since January 2014, Rahul has been a key member of the Asia Pacific Leadership Team of Kimberly-Clark’s consumer business as regional sector leader for
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5 ways to get your audience to talk to you online – Dynamic social engagement for 2016
(c)iStock.com/[ymgerman] Our first conference of 2016, #DMWF Singapore, takes place at the end of this month, so we wanted to take the chance today to give you a feel of what to expect. Our first panel discussion on day one brings together five industry experts to discuss dynamic social
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The personalisation of air travel – customer service vs low prices
(c)iStock.com/[Mutlu Kurtbas] Think for a minute about the last time you booked a flight. What factors impacted your decision? The chances are that cost came pretty high on the list. Over the last few years, air travel has entered into what feels like an almost supermarket style price war,
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New #SheInspiresMe campaign launch – how do charities stand out in a crowded social media marketplace?
(c)http://www.womenforwomen.org.uk/she-inspires-me In 2014 we tipped buckets of ice cold water over our heads, in 2015 we saved animals from extinction with an #EndangeredEmoji, and starting today, January 29 2016, Women for Women International are asking us to take to social media to ‘join the sisterhood’ and support women everywhere
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Why The Customer Journey Is No Longer Linear And Brands Must Evolve
(c)iStock.com/[martinwimmer] In the new digital age, days of linear conversion paths and funnels are long gone – and brands need to stop seeing the path to conversion as a journey. By definition a journey is ‘the act of travelling from one place to another’, the implication being that every
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Content marketing – focusing on ‘why?’
(c)iStock.com/[Fly_dragonfly] We’re all in the media business now. Ford Motor? Media. Proctor & Gamble? Media. Mrs Mopp’s Flower Arrangements (and Associated Floral Services)? Media. If you’re reading this, congratulations – you’re in media. Feel free to grow ironic hair and start using the word ‘conceptualise’. You probably started off
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A Simple IDEA for Your Social Media in 2016
(Image copyright: anilakkus) “New Year, new you?” Social has evolved; and as a brand, you too need to evolve. We’ve seen the evolution from ‘social networks’ to a now ever-present ‘social web’: From: one-way communications > To: real-time communication across platforms From: single social platform identity > To: entire web social identification From: one asset across all channels
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Brand Differentiation: Myth or Reality
(Image Copyright: 7maru) A few weeks ago, I went clothes shopping with my thirteen-year-old niece in the U.S. Surprisingly; we ended up at Abercrombie & Fitch, a brand that I used to love because it was cool. However, in the last few years Abercrombie’s loud cologne and half naked
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The Case for Positive Commerce
(Image Copyright: Сергей Хакимуллин) A recent conversation with an industry colleague revealed this paraphrased conversation with a CMO at a recent meeting: CMO: I have an idea that will change everything. Colleague: That’s great! CMO: Let’s take the project you have here and apply Big Data to it. Colleague:
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#SMWF launches Digital Marketing World Forum – Singapore, Amsterdam, London and New York
The team behind #SMWF, the leading event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum. Providing two days of top level speakers and digital marketing insight, #DMWF arriving in four cities which have been at the forefront innovation in digital marketing.
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Do marketers need to be data scientists: Exploring personalisation, programmatic and big data
Picture source: innovation.internews.org The proliferation of digital and social marketing channel provide an explosion of customer data. CMOs must face the challenges of analysing this data, using it to personalise communications and fully capitalising on the opportunities provided. In this guest posts, Sean Jackson, Chief Marketing Officer at EXASOL explores the
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Zoe Sands: Social Selling & Predictions for Digital in 2016
Zoe Sands will be running Your Guide to Social Selling, an #SMWF training course on 19th November in London. We caught up with Zoe to find out a little bit more about her… What inspired you to choose social selling as a core specialism? I’ve chosen social
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Your Guide to Social Selling
Your Guide to Social Selling – an #SMWF training course The buyer has never been more informed than they are today. This has put sellers on the back foot with many struggling to find ways to engage with buyers. Sellers can no longer rely on cold calling and
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#SMWF launches Digital Marketing World Forum – Coming to Amsterdam this December
The team behind #SMWF, the premier event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum, offering two days of top level speakers and insight from across the marketing arena, arriving in Amsterdam this December 1st-2nd. With the growth of social into a
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The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital and Creative for the Conservative Party.
With #SMWF 2015 now just around the corner, we’ve been catching up with one of our many exciting speakers Tom Edmonds, Conservative Party Director of Digital and Creative. We’ve been asking him his views on social media and digital marketing, and what to expect from our Day One Keynote Panel:
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Are Bloggers The Key For Customer Engagement Success?
Guest post: By Rotem Dahan, Community Director at BlogsRelease, andDani Finkelstein, Co Founder, BlogsRelease. Customer engagement was a hot topic at this year’s #SMWF Europe. With speakers including Paul Gill from Oxfam, Josep Hernandez from Mondelēz International, Will McInnes from Brandwatch, Patrick van Straalen from Philips and many more who discussed attracting, engaging and
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How News UK ensures its content provokes emotion – whether that’s intrigue, tears or laughter.
For content provider News UK social media has had a huge impact on what and how and what it produces for its readers. The shift in its business has seen big changes as consumers become publishers in their own right – so is it change without risk? We interviewed News
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How Ford Motor Company moved from content provider to content creator
Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the
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Why great content marketing is about thinking laterally
Hats off to the content marketers at Dolmio this week whose Pepper Hackers campaign is a truly brilliant example of a brand thinking laterally and yet still remaining completely on message. The Dolmio Pepper Hacker campaign, which has already amassed nearly 2 million views on YouTube since its launch, has
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