6 things to avoid in transactional emails

  You might think that once a sale has been made, or an email subscription confirmed, that your job is done. You’ve made the virtual handshake, you can have a well-earned coffee and sit down now right? Wrong! (You knew we were going to say that didn’t you?) Transactional emails The post 6 things to avoid in transactional emails appeared first on #DMWF Series Site.

Why you shouldn’t be measuring social media engagement

    Anyone who has ever had to justify social media spend will appreciate that it feels good to have figures to cling to. We know that a lot of the value is relatively intangible – it’s about sentiment, awareness, relationship building, loyalty, trust… Yeah, yeah, we get it. But The post Why you shouldn’t be measuring social media engagement appeared first on #DMWF Series Site.

4 reasons why you need to start utilising Snapchat in your Social Media Marketing strategy

  Snapchat is, relatively speaking, one of the newbies on the social media block. First launched in 2011, it started with a less than desirable reputation. “Is that the one that people use to send dirty pictures when they’re cheating on their wives?” asked one blogger I spoke to recently. The post 4 reasons why you need to start utilising Snapchat in your Social Media Marketing strategy appeared first on #DMWF Series Site.

The subtleties of social signalling and its impact on digital strategy

When you think of social channels like Facebook, what do you picture? Is it people over sharing feelings and pictures of their children? Do you imagine it to be chock full of personal complaints, boasts and holiday snaps? Actually, you’re wrong. Although for a long time Facebook has been synonymous The post The subtleties of social signalling and its impact on digital strategy appeared first on #DMWF Series Site.

How to create a strong and simple call to action

    Last week we were in Amsterdam for the latest in our series of digital marketing conferences. The buzz was amazing, and we loved hearing feedback from participants. Twitter was a brilliant source of information too, and watching attendees share the points that have resonated most with them has The post How to create a strong and simple call to action appeared first on #DMWF Series Site.

#DMWF Amsterdam Round Up

  Back in February, we held an exciting conference in Singapore; the first of 2016. The bar was set high for all future #DMWF conferences. Would Amsterdam deliver in comparison…? …It sure would! Bringing together senior employees & thought leaders from some of the biggest brands in the world to speak in The post #DMWF Amsterdam Round Up appeared first on #DMWF Series Site.

How marketeers can use data for predictive campaigns

  Campaigning is often based on feeling or experience by marketeers, but the speed of digital developments are forcing businesses to rapidly adapt to the new needs of consumers created by digitization. Of course, marketeers can’t leave their data out of the equation nowadays, however this remains a struggle as The post How marketeers can use data for predictive campaigns appeared first on #DMWF Series Site.

INFLUENCER OUTREACH PART THREE – Love Chic Living and B&Q

    With nearly one million followers on Pinterest and a string of blog awards and accolades under her belt, Jen Stanbrook, creator of the interiors blog Love Chic Living, gets multiple approaches from brands every single day. Jen is well-respected for her simple, elegant style, and great taste, so The post INFLUENCER OUTREACH PART THREE – Love Chic Living and B&Q appeared first on #DMWF Series Site.

3 Social Media lessons you can learn when you #PowerPuffYourself

    We like to think of ourselves as pretty switched on when it comes to digital marketing. Over the last couple of months we’ve shared a whole load of genuinely useful and interesting stuff, with posts on everything from the customer journey to influencer reactions to changes in the The post 3 Social Media lessons you can learn when you #PowerPuffYourself appeared first on #DMWF Series Site.

5 aims of content marketing

  Content marketing is an expression you hear a lot nowadays in the marketing world. We know it’s a good thing, we know we all need to do be doing more of it, but be honest, is everyone entirely sure why? One of our panel discussions at our upcoming Amsterdam The post 5 aims of content marketing appeared first on #DMWF Series Site.

INFLUENCER OUTREACH PART TWO – Blue Chip Holidays with Mother’s Always Right and Not Another Mummy Blog

This month we launched our new series looking at examples of influencer outreach projects, with a look at a project between Slummy Single Mummy and Direct Line for Business. This week we’re talking travel, with a partnership between Blue Chip Holidays and two fantastic parent bloggers; Mother’s Always Right, written The post INFLUENCER OUTREACH PART TWO – Blue Chip Holidays with Mother’s Always Right and Not Another Mummy Blog appeared first on #DMWF Series Site.

Happy Birthday Twitter! (Or should we say #HappyBirthdayTwitter?)

  Have you noticed yet today that when you like a tweet, you get a rather jolly sprinkle of confetti? Have a go now, it’s fun! The confetti is in honour of Twitter’s 10th birthday, which is today, 21st March. (We’re guessing at least that the confetti is just a The post Happy Birthday Twitter! (Or should we say #HappyBirthdayTwitter?) appeared first on #DMWF Series Site.

Bloggers and brands react strongly to Instagram’s announcement over timeline changes

    The Internet has been all of a flutter this week over news that Instagram is changing the way it displays pictures. Instagram has long been a favourite of brands and bloggers alike because of the freedom it allows users, and the lack of control it has imposed to The post Bloggers and brands react strongly to Instagram’s announcement over timeline changes appeared first on #DMWF Series Site.

INFLUENCER OUTREACH, PART ONE – Direct Line & Slummy Single Mummy

    This week we’re kicking off a new series, looking at examples of how brands have worked with bloggers to reach new audiences. We’ve got some great case studies lined up for you over the coming months, but we thought where better to kick things off than with an The post INFLUENCER OUTREACH, PART ONE – Direct Line & Slummy Single Mummy appeared first on #DMWF Series Site.

6 mobile advertising trends for 2016

  Yes, okay, so we’re already in March, we know, but still, that’s over nine months left to create, innovate and generally throw about some cool mobile marketing ideas and initiatives. And nine months in mobile internet time is essentially four years in real life. It’s a bit like dog The post 6 mobile advertising trends for 2016 appeared first on #DMWF Series Site.

#DMWF Singapore Round Up

  The first #DMWF of 2016 kicked off on 29th February at Marina Mandarin in Singapore with marketing professionals from across South East Asia, Australia and the rest of the world coming together to discuss the challenges that the digital future presents. It was great to open the conference with The post #DMWF Singapore Round Up appeared first on #DMWF Series Site.

#DMWF Singapore begins, plus some thoughts on digital commerce

  It’s here! After months of planning, our first digital marketing conference of 2016, #DMWF Singapore kicked off today. It’s hugely exciting to be bringing together so many industry experts and digital marketers, all keen to learn more about the latest trends and develop strategies for the coming year. We The post #DMWF Singapore begins, plus some thoughts on digital commerce appeared first on #DMWF Series Site.

How to make the modern customer journey work for you

    The customer journey used to be a relatively straightforward one. The destination was clear – a shop on the high street, or a chunky catalogue – and the route was equally as straightforward. Marketers everywhere pictured a funnel. They captured a consumer’s attention in the first instance, and The post How to make the modern customer journey work for you appeared first on #DMWF Series Site.

The World of Digital in 2016

  Every year, We Are Social produces a huge study into the behaviours and trends shaping the global digital landscape. We’ve just published our 2016 report – imaginatively entitled Digital in 2016 – which contains a wealth of global overviews, regional comparisons, and in-depth profiles of 30 of the world’s largest economies. The post The World of Digital in 2016 appeared first on #DMWF Series Site.

We took away some great social media nuggets from the day…

Laura Fenton, Digital Marketing Manager, TESCO Bank

…a very informative, relevant conference for anyone who works in social media…

Lauren Stewart, Social Media Manager, Haven Holidays

…fantastic mix of highly skilled and insightful speakers who spoke in a very open and collaborative manner. It felt like a series of insider tips and knowledge sessions…

Henry Windridge, Marketing Manager, Harper’s Bazaar and Esquire

…a great event – I liked the versatility of the modules and conversations and there were a great number of nuggets to take away…

Mark Peters, Digital Integration Director, News International

We took away some great social media nuggets from the day…

Simone Schuurer, EMEA Community Site Manager, Microsoft

How fashion brands are harnessing the power of Instagram

(c)marketingweek.com/2015/07/27/how-instagrams-mobile-ad-revenue-will-overtake-google-and-twitter/   “Ready to shoot my first campaign for Burberry Brit fragrances,” announced 16 year old Brooklyn Beckham last week to his six million strong Instagram following. It came alongside an arty black and white shot – striking certainly, but the stuff of photographic genius? Perhaps not. Ready to shoot The post How fashion brands are harnessing the power of Instagram appeared first on #DMWF Series Site.

An interview with Rahul Asthana, Regional Marketing Director at Kimberly Clark

  Rahul Asthana has over 14 years of brand building, marketing and sales experience working on the largest brands with the largest FMCG companies in the world. Since January 2014, Rahul has been a key member of the Asia Pacific Leadership Team of Kimberly-Clark’s consumer business as regional sector leader for The post An interview with Rahul Asthana, Regional Marketing Director at Kimberly Clark appeared first on #DMWF Series Site.

5 ways to get your audience to talk to you online – Dynamic social engagement for 2016

(c)iStock.com/[ymgerman]   Our first conference of 2016, #DMWF Singapore, takes place at the end of this month, so we wanted to take the chance today to give you a feel of what to expect. Our first panel discussion on day one brings together five industry experts to discuss dynamic social The post 5 ways to get your audience to talk to you online – Dynamic social engagement for 2016 appeared first on #DMWF Series Site.

The personalisation of air travel – customer service vs low prices

(c)iStock.com/[Mutlu Kurtbas]   Think for a minute about the last time you booked a flight. What factors impacted your decision? The chances are that cost came pretty high on the list. Over the last few years, air travel has entered into what feels like an almost supermarket style price war, The post The personalisation of air travel – customer service vs low prices appeared first on #DMWF Series Site.

New #SheInspiresMe campaign launch – how do charities stand out in a crowded social media marketplace?

(c)http://www.womenforwomen.org.uk/she-inspires-me   In 2014 we tipped buckets of ice cold water over our heads, in 2015 we saved animals from extinction with an #EndangeredEmoji, and starting today, January 29 2016, Women for Women International are asking us to take to social media to ‘join the sisterhood’ and support women everywhere The post New #SheInspiresMe campaign launch – how do charities stand out in a crowded social media marketplace? appeared first on #DMWF Series Site.

Why The Customer Journey Is No Longer Linear And Brands Must Evolve

(c)iStock.com/[martinwimmer]   In the new digital age, days of linear conversion paths and funnels are long gone – and brands need to stop seeing the path to conversion as a journey. By definition a journey is ‘the act of travelling from one place to another’, the implication being that every The post Why The Customer Journey Is No Longer Linear And Brands Must Evolve appeared first on #DMWF Series Site.

Content marketing – focusing on ‘why?’

(c)iStock.com/[Fly_dragonfly]   We’re all in the media business now. Ford Motor? Media. Proctor & Gamble? Media. Mrs Mopp’s Flower Arrangements (and Associated Floral Services)? Media. If you’re reading this, congratulations – you’re in media. Feel free to grow ironic hair and start using the word ‘conceptualise’. You probably started off The post Content marketing – focusing on ‘why?’ appeared first on #DMWF Series Site.

A Simple IDEA for Your Social Media in 2016

(Image copyright: anilakkus) “New Year, new you?” Social has evolved; and as a brand, you too need to evolve. We’ve seen the evolution from ‘social networks’ to a now ever-present ‘social web’: From: one-way communications > To: real-time communication across platforms From: single social platform identity > To: entire web social identification From: one asset across all channels The post A Simple IDEA for Your Social Media in 2016 appeared first on #DMWF Series Site.

Brand Differentiation: Myth or Reality

(Image Copyright: 7maru)   A few weeks ago, I went clothes shopping with my thirteen-year-old niece in the U.S. Surprisingly; we ended up at Abercrombie & Fitch, a brand that I used to love because it was cool. However, in the last few years Abercrombie’s loud cologne and half naked The post Brand Differentiation: Myth or Reality appeared first on #DMWF Series Site.

The Case for Positive Commerce

(Image Copyright: Сергей Хакимуллин)   A recent conversation with an industry colleague revealed this paraphrased conversation with a CMO at a recent meeting: CMO: I have an idea that will change everything. Colleague: That’s great! CMO: Let’s take the project you have here and apply Big Data to it. Colleague: The post The Case for Positive Commerce appeared first on #DMWF Series Site.

#SMWF launches Digital Marketing World Forum – Singapore, Amsterdam, London and New York

The team behind #SMWF, the leading event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum. Providing two days of top level speakers and digital marketing insight, #DMWF arriving in four cities which have been at the forefront innovation in digital marketing. The post #SMWF launches Digital Marketing World Forum – Singapore, Amsterdam, London and New York appeared first on #DMWF Series Site.

Do marketers need to be data scientists: Exploring personalisation, programmatic and big data

Picture source: innovation.internews.org The proliferation of digital and social marketing channel provide an explosion of customer data. CMOs must face the challenges of analysing this data, using it to personalise communications and fully capitalising on the opportunities provided. In this guest posts, Sean Jackson, Chief Marketing Officer at EXASOL explores the The post Do marketers need to be data scientists: Exploring personalisation, programmatic and big data appeared first on #DMWF Series Site.

Zoe Sands: Social Selling & Predictions for Digital in 2016

  Zoe Sands will be running Your Guide to Social Selling, an #SMWF training course on 19th November in London. We caught up with Zoe to find out a little bit more about her…     What inspired you to choose social selling as a core specialism?   I’ve chosen social The post Zoe Sands: Social Selling & Predictions for Digital in 2016 appeared first on #DMWF Amsterdam.

Your Guide to Social Selling

  Your Guide to Social Selling – an #SMWF training course   The buyer has never been more informed than they are today. This has put sellers on the back foot with many struggling to find ways to engage with buyers. Sellers can no longer rely on cold calling and The post Your Guide to Social Selling appeared first on #DMWF Amsterdam.

… an enviable lineup of speakers across a broad range of disciplines, I was spoilt for choice. A truly memorable event….

Charles Stanton, Group Social Media Manager, Bupa

…a great opportunity to network and listen to peers and the challenges and success they have had within the social media/wider digital arena…

Matthew Pritchard, European Digital Director, Kellogg Company

…a great event – I liked the versatility of the modules and conversations and there were a great number of nuggets to take away…

Mark Peters, Digital Integration Director, News International

…all the speakers at #SMWF were of excellent quality and I felt inspired by the things I’ve seen from the really big names…

Craig Porter, Head of Social Media Sportsbook, William Hill

#SMWF launches Digital Marketing World Forum – Coming to Amsterdam this December

The team behind #SMWF, the premier event series for digital and social marketing professionals, is excited to announce the launch of #DMWF – Digital Marketing World Forum, offering two days of top level speakers and insight from across the marketing arena, arriving in Amsterdam this December 1st-2nd. With the growth of social into a The post #SMWF launches Digital Marketing World Forum – Coming to Amsterdam this December appeared first on #DMWF Amsterdam.

The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital and Creative for the Conservative Party.

With #SMWF 2015 now just around the corner, we’ve been catching up with one of our many exciting speakers Tom Edmonds, Conservative Party Director of Digital and Creative. We’ve been asking him his views on social media and digital marketing, and what to expect from our Day One Keynote Panel: The post The Politics of Social Media: #SMWF chats to Tom Edmonds, Director of Digital and Creative for the Conservative Party. appeared first on #DMWF Amsterdam.

Are Bloggers The Key For Customer Engagement Success?

Guest post: By Rotem Dahan, Community Director at BlogsRelease, andDani Finkelstein, Co Founder, BlogsRelease. Customer engagement was a hot topic at this year’s #SMWF Europe. With speakers including Paul Gill from Oxfam, Josep Hernandez from Mondelēz International, Will McInnes from Brandwatch, Patrick van Straalen from Philips and many more who discussed attracting, engaging and The post Are Bloggers The Key For Customer Engagement Success? appeared first on #DMWF Amsterdam.

How News UK ensures its content provokes emotion – whether that’s intrigue, tears or laughter.

For content provider News UK social media has had a huge impact on what and how and what it produces for its readers. The shift in its business has seen big changes as consumers become publishers in their own right – so is it change without risk? We interviewed News The post How News UK ensures its content provokes emotion – whether that’s intrigue, tears or laughter. appeared first on #DMWF Amsterdam.

How Ford Motor Company moved from content provider to content creator

Why Ford of Europe’s Vice President of Communications and Public Affairs Mark Truby, a former newspaper business editor, worries about whether his company’s content is worthy of reading aloud over the breakfast table and how the launch of a new car in Germany with just 300 media present became the The post How Ford Motor Company moved from content provider to content creator appeared first on #DMWF Amsterdam.

Why great content marketing is about thinking laterally

Hats off to the content marketers at Dolmio this week whose Pepper Hackers campaign is a truly brilliant example of a brand thinking laterally and yet still remaining completely on message. The Dolmio Pepper Hacker campaign, which has already amassed nearly 2 million views on YouTube since its launch, has The post Why great content marketing is about thinking laterally appeared first on #DMWF Amsterdam.

10 years of Facebook milestones – a look back

So this is the week we’ve all been busy checking out our Facebook Lookbacks – the nostalgic videos and photo montages lovingly created by those at Facebook HQ to celebrate the company’s tenth birthday on Tuesday. So, just in case you’ve missed the celebrations here are Facebook’s 10 years of

How to Tweet with Impact: 7 Twitter Lessons from the World’s Best

Guest Post from @digimindci     If a tree falls in the woods, and no one is around to tweet or take a selfie with it, does it really make a sound? The answer: probably not. Today, news without social media is at best sluggish and at worst non-existent, so

Speaker line-up builds for #SMWF in March

#SMWF, the premier event for social and digital marketing professionals taking place in London’s Brewery March 31 to April 1, is fast approaching and the speaker line-up is building fast with more than 20 high profile speakers from across industry now confirmed for the event. Latest speakers include Pierre Woreczek,

@LithiumTech announced as Diamond Sponsors for #SMWF 2014

With three months until #SMWF 2014 we’re  pleased to announce our most recent sponsor with community software and social media marketing specialist Lithium, who is joining the #SMWF line-up as the Diamond Sponsor for the event.

Last chance for #SMWF early bird offer – book by Friday!

Snapping up a bargain in January always makes you feel good and as such we wanted to remind you of your last chance to grab our early bird ticket offer for #SMWF. Until Friday 10 January we are offering £400 off the price of our two day workshop prices and

Looking back at 2013 – Top 8 social marketing trends of the year

Social media continued to become more integral than ever this year to how we communicate, market, sell and do business and here we bring you the eight social media trends of 2013. 1)      New advertising options  There were a number of changes to the social media advertising landscape in 2013

What do you want to hear about at #SMWF 2014? Share your idea & be in with a chance to win two conference passes!

We are always keen to find out what you want to hear more about at #SMWF and earlier this month held a meeting with our #SMWF advisory board members to find out what key topics they felt we should be covering in next year’s event at the end of March.

How social media helped enhance Black Friday and Cyber Monday sales (but can backfire too!)

Word of mouth marketing has long been important to the retail market and social media is therefore a natural sales driver since it encourages just that and has become even more so this year with social media used to further boost Black Friday and Cyber Monday sales in the past

#SMWF Europe 2014 dates announced!

#SMWF Europe is to return to The Brewery in London next year after the dates for the 2014 exhibition were announced this week. Running from the 31 March- 1 April the two day conference will again provide a showcase for the industry’s biggest thought leaders who will share their unique

10 ways in which eBay is driving sales through social media

  Understanding how your customers behave on social channels and how you can better interact with them is crucial to driving sales through social media. For eBay it has been a key part of creating a successful content strategy as Clelia Morales, Head of EU Social Media at eBay, explained

How Jack Daniel’s ensures its social media presence reflects its brand personality – #SMWF case study

    At whisky brand Jack Daniel’s it’s no accident that its customers identify so closely with the brand – especially on social media, because it has worked hard to ensure its social media presence reflects its brand personality. Speaking at #SMWF Jack Daniel’s global community manager Cordell Lawrence said

Ten ways in which crowdsourcing helps new product development #tescosocialwine

      Earlier this week Tesco revealed it was developing the world’s first socially created wine – the ultimate example perhaps in how crowdsourcing helps new product development and generating huge press coverage as a result, especially since it will also benefit the community where the wine will come

6 ways in which the #Myspace relaunch could save the social networking site.

Despite the hype surrounding the official Myspace relaunch this week it’s hard not to feel a little bit sorry for the beleaguered social networking site. Once in prime position as the largest social network in the world its 30 million global monthly users are dwarfed by Twitter’s 200 million and

5 ways to understand Twitter’s power as a marketing tool

      By its very nature marketeers are naturally attracted to Twitter’s power as a marketing tool because they have long had to distil their key messages into short, punchy phrases. Adapting to make every one of their 140 words pull their weight therefore hasn’t been such a leap.

Top 10 tips from Asda on building customer relationships through social media

    Building customer relationships is important for any business but in the retail industry it’s absolutely vital, and social media is the perfect tool. Customers are voicing their opinions across the social media channels – from Facebook to Twitter – and ignoring what they are saying means missing rich

5 ways to create a character that will drive brand engagement on social media

The world of social marketing means that brands no longer have to be faceless organisations but can get closer than ever to customers. And what better way of doing that through the voice of your brand? As ITV’s ‘who dunnit’ drama series Broadchurch concluded in the UK recently social media

7 reasons why Pinterest should be part of your social marketing strategy

Who’d have thought that the online equivalent of a corkboard and pins would have revolutionised how brands are marketed? And yet the social media phenomenon that is Pinterest is changing the way brands are marketed online for good – especially to its predominantly female audience. So what exactly does the

#SMWF in pictures

We hope you’ve enjoyed the last two days of interactive debate and discussion at #SMWF as much as we have! Thank you to everyone who attended and made the event so productive and engaging. Here are our photo highlights of the last two days!

The best connections happen between the talks. Join @Salesforce at the Connect Lounge at #SMWF

Salesforce Marketing Cloud is the proud sponsor of the Connect Lounge at #SMWF next week.  It speaks to the very heart of our company.  Salesforce.com is focused on providing next generation technology that helps our customers to connect with their customers, employees, partners and products in entirely new ways. We

Social media and TV: An opportunity for brands from @brandwatch

By: Joel Windels, Lead Community Manager, Brandwatch  Recently, the hot topic in the social world has been social media and TV. And for good reason; this year, social media activity during the Super Bowl was reportedly 3 times higher than in 2012 and, in February, Twitter bought TV analytics company BlueFin Labs,

Download the new #SMWF app ahead of next week’s show!

We’re delighted to announce the launch of the official #SMWF app. Available on Android, iOS, mobile web and iPad, the app is designed to enhance the experience of #SMWF attendees before, during and after the show, by putting the following features and information at their fingertips: – Full event schedule

#Oscar chatter in social media from @meltwater [infographic]

By: Heidi Myers, Marketing Communications Manager, UK, Middle East & Africa, Meltwater This year, social media changed the way the world saw the Oscars. The celebrity world has always remained a mystery, with outsiders waiting eagerly to catch a glimpse of their favourite star on the red carpet. But with the rise

Danone, World Bank, Jack Daniels, Nokia, Thomas Cook and many more join the #SMWF agenda

#SMWF will be returning to London in less than 4 weeks with an action packed agenda boasting over 50 of the world’s leading social brands, who will be delivering top notch insight and discussion on social marketing trends. The stellar line-up includes representatives from Coca-Cola, Danone, World Bank, Carlsberg, New

@Lithium, @AdobeMktgCloud, @brandwatch and many more become part of #SMWF 2013!

#SMWF Europe is pleased to welcome some of the world’s most exciting social marketing players to this year’s agenda and demo area exhibition. Find out more about them below: Platinum Sponsors Lithium Lithium social solutions help the world’s most iconic brands to build brand nations— vibrant social web and online

Collaborate with social marketing industry experts in the #SMWF Learning Labs

#SMWF Europe is extending the new model successfully pioneered at the New York show last year, delivering high-level practical content and advice across smaller interactive breakout workshops. The London show in March will deliver more opportunities to get hands on and creative than ever before with the launch of the

Facebook, Twitter, LinkedIn and Pinterest head to #AppsWorld N. America!

A vast majority of social activity starts on mobile, and for brands and marketers the challenge of how to get your content consumed through mobile social media. This year’s Apps World N. America agenda will feature the world’s biggest social networks, Facebook, Twitter, LinkedIn and Pinterest. The social media giants

Staying in town for #SMWF Europe? Book your hotel today!

We are pleased to have partnered with the below hotels to offer all #SMWF delegates a discounted room rate for the 17th, 18th and 19th March 2013. We have a limited number of rooms are available at each hotel, so we do recommend making your reservation soon!  

Early bird discount for #SMWF Europe ends this Friday!

With just 2 months until the 5th #SMWF Europe, don’t miss your chance to take full advantage of the early bird discount ending this week! Register before Friday (18th Jan) at 1800 GMT and save up to £300 on your pass. This year’s show, taking place at The Brewery, London

Top six social marketing lessons from #SMWF N.America

With two jam-packed days of content, frequent networking opportunities and the best of the industry at your fingertips, it’s easy to miss some of the messages being spread at #SMWF N. America. Merlin Ward, account strategist at Renegade, has six lessons from some of social media’s brightest brains at last

#SMWF New York in pictures, doodles and tweets!

Thank you to everyone who came along to this week’s #SMWF at the Sentry Centers in New York. With some of the social media industry’s brightest and best headlining the agenda the two days were jam packed with debate and discussion around the future of social media marketing. Special thanks

Doodle.ly doodles #SMWF!

Doodle.ly the doodle people will be joining us at #SMWF, doodling all the action at next week’s show.  Check out some of the pre show doodles below. You can join in with your own doodles here, make sure to tweet them into the hashtag #SMWF!

#SMWF New York: Real-time brand building with #Twitter

#SMWF kicks off in New York in two weeks, and we’re excited to announce that Shane Steel, Twitter’s global director of marketing sales is one of our headline keynotes. Twitter, which took a little over three years to reach a billion tweets, now sees almost the same number of tweets

Hurricane #Sandy: Once again social media proves its strategic value in a crisis

Events across the east coast of North America over the past few days have again demonstrated the unique power of social media to unite emergency reaction efforts and connect people in times of crisis. As events unfolded and the largest ever Atlantic hurricane began to wreak havoc on one of

Engagement is a currency, not a quality explains @tomliacas from #engagementlabs

For any social media marketer worth their salt, engagement is the holy grail. It’s also a tangible, quantitative attribute which puts you ahead of the rest – and not everyone realizes this. #SMWF sponsors, #engagementlabs, explains what needs to be done to push engagement to the next level… I think most of

ROR (#RonR), Return on Relationship™… what is that? @TedRubin explains

In a world full of ‘take’, we can’t underestimate the qualities of ‘give’ in social media marketing. Ted Rubin, Chief Social Marketing Officer at Collective Bias and #SMWF speaker, discusses Return on Relationship: what you do in building social bridges might not be an instant win, but it can put

#SMWF N. America welcomes @Sprinklr as gold sponsors

#SMWF is very pleased to announce that Sprinklr, the social media management system, has joined us as Gold Sponsors for the event at Sentry Centers, New York, on 27-28 November. Sprinklr’s [email protected] product helps enterprises mature in their social sphere, with thousands of users in various countries utilising the system and has

Pin it to win it: Boston Celtics’ tap into the power of #Pinterest

Pinterest has made a big dent in the world of social sharing in the past year. Quickly shooting up the social media pyramid, Pinterest ranked as number three social media website in a recent Experian Hitwise report following Facebook & Twitter and just ahead of LinkedIn. Having gained a reputation

Early bird discount for #SMWF N. America ends this Friday!

With just 6 weeks until #SMWF N. America, don’t miss your chance to take full advantage of the early bird discount ending this week! Register before Friday (Oct 19th) at 1800 EST and save up to $300 on your pass. This year’s show, taking place at the Sentry Centers on

#SMWF announces @Wildfire as Platinum Sponsors

#SMWF is very pleased to announce that Wildfire, the social media marketing tool designers, has come on board as a Platinum Sponsor for the event at the Sentry Centers, New York on Nov 27th – 28th, alongside speaking at the social marketing track. Wildfire’s opinions and insight will undoubtedly be

Social media high on the agenda for @Apps_World 2012

Social media is certainly on the agenda at Apps World in Earls Court 2, London on 2-3 October, with Facebook, Foursquare and Google all confirmed for the industry-leading event. Facebook will be present and featured as a case study at the two-day free to attend Droid World track, with developer

Gartner cites importance and potential of social media

Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today. Gartner focused on a three point strategy for organisations looking to fully utilise their social media response: •

Not quite networking in the sun, but at least it didn’t rain! Big thank you to all of those that made it down to the #SMWF Summer BBQ!

We’re all BBQ’d out after a lovely (and surprisingly dry) evening at Vibe Bar, Brick Lane! The night was filled with Mama’s tasty Jerk Chicken, social media chatter and pub quiz banter as teams went head to head on the #SMWF Pub Quiz! Big congratulations to the team at @gravytrainLtd

Join us at the #SMWF Summer BBQ!

The arrival of our British summer time has got us in the BBQ mood! We wanted to invite you to come along to our first ever SMWF Summer BBQ taking place at Vibe Bar on 17th July. It’s a great opportunity to catch up with your social media peers as

It takes more than a hashtag to become a social business

By Zoe Sands, Head of Digital Marketing, Juniper Networks  On my quest for social media knowledge and learning I continue to attend lots of social media events, most recently SMWF  in London. After attending many sessions it sprung to mind that although there is still a lot of buzz around

The real way social media is helping business by @GuyClapperton

Writing about social media is exciting – it’s a bit like writing about the emergence of the Web in the mid-1990s, which I did. A brand new medium, very exciting but very quickly people take it as read that we’re all webbed up, or ‘social’ now. Understandably they want to

Three Key Takeaways from #SMWF by Buddy Media

By Luca Benini, Managing Director, Europe, Buddy Media The 2012 version of SMWF London had a different feel than last year. Last year, I saw app developers everywhere I looked. But in 2012, these app developers were mostly replaced by social software and platform companies like Buddy Media. In my

#SMWF in pictures – thank you for attending!

That’s SMWF Europe over for another year; thanks to everyone who took time out of the ludicrously summery weather to come indoors and listen to a host of social media experts waxing lyrical about the developments in our industry. After Chris Brogan tore down our preconceptions and misapprehensions on the

Get ready for day 2 of #SMWF!

It was great to see everyone and celebrate the industry at the Social Soiree! We hope you’re all feeling fresh and ready for another exciting day of discussion and insight. Today alongside the keynote track the Enterprise and B2B Marketing workshops will be taking place as well as the Mobile

Enjoyed a full day at #SMWF? Don’t forget the Social Soiree tonight!

We hope you’ve enjoyed the action packed agenda today, now it’s time to sip some drinks and catch up with everyone at the show at tonight’s Social Soiree! We’ll be at JuJu in Chelsea from 7.30pm tonight for some serious social media networking, with a DJ, dance floor and a

Welcome to #SMWF 2012!

So SMWF has officially kicked off, and boy do we have a jam-packed first day set for you! With so many sessions to feast your eyes on, it’s difficult to whittle it down to just a select few that are unmissable. Today we’ve got the keynote track taking place along

#SMWF Europe returns tomorrow!

SMWF is nearly upon us. On tomorrow the doors of Olympia will open on one of this year’s most eagerly anticipated social media events; offering six conference tracks, a bustling exhibition space, and more industry movers, shakers and deal-makers than you could shake a stick at. Read on for some

Get the new #SMWF app now!

                      The official SMWF 2012 app is now available to download from the iTunes App Store now providing you with instant access to the latest agenda, speaker details, floor plan and exhibition information.